American Marketer
Marketing
Forrester Research: 2020 marketing trends

The CMO must establish control that extends beyond marketing, because you simply cannot build, express, sell, communicate, connect or service today’s brands without continuity in the budget or authority.

Retail
Email, app top channels as US consumers plan majority of holiday shopping online

Consumers are shunning bricks-and-mortar stores this holiday season, with more than 95 percent choosing to buy half or more of their gifts online, according to a new survey.

Retail
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?

In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.

Media/publishing
How the evolution of Fashion Week has affected photographers

With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.

Arts and entertainment
New socio-economic dynamics of the art market

Art is a reflection of the times we live in, and the idea of white box as an art format is very 20th century. The format of 21st century art is the feed.

Marketing
Revenue operations and the CMO: Game changer or game over?

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

Beauty
How innovative beauty brands attract Gen Z consumers

There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.

Arts and entertainment
4 trends turning the streaming business on its ear

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Marketing
Rebranding can revive your business

Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.

Marketing
Register now: China Outlook 2020 conference Nov. 6 New York

Register now for American Marketer and Luxury Daily’s China Outlook 2020 summit Nov. 6 in New York. Get to hear the top China experts share insights, strategy and tips on how to navigate the China market as its consumers race ahead of marketers. Please join us!

Retail
Personalization can work between retail merchandisers and vendor brands

Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.

Apparel and accessories
Green is the new black: Backing the Fashion Pact

The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact.

Customer experience
Only 2 days left for AMCX – register now!

Register now for the world’s most brand-driven customer experience conference: American Marketer’s AMCX: Customer Experience on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.

Arts and entertainment
4 trends turning the streaming business on its ear

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Consumer electronics
Apple: The first hope-based company

The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices.

Webinars
Webinar on Sept. 19: “How to Win the Holiday Showdown”

Register now for this free hour-long webinar Sept. 19 on where consumers spent the most time on back-to-school and Prime Day based on mobile user journey data and what that means for the upcoming winter holiday retail season. How to focus holiday marketing strategy and leverage data-driven insights to identify customers and prospects? Getting it right is key this holiday season.

Retail
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales

The legacy men’s brand is making smarter decisions about where to open stores, and remain competitive in a challenging retail market.

Fragrance and personal care
Revlon’s cautionary tale: The changing nature of influencer marketing

Cosmetics giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

More Stories

Forrester Research: 2020 marketing trends
By

The CMO must establish control that extends beyond marketing, because you simply cannot build, express, sell, communicate, connect or service today’s brands without continuity in the budget or authority.

Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
By

In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.

How the evolution of Fashion Week has affected photographers
By

With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.

Revenue operations and the CMO: Game changer or game over?
By

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

More Columns