American Marketer
Fragrance and personal care
4 trends in beauty from Cosmoprof 2019

LAS VEGAS, NV – Cosmoprof North America (CPNA), the largest business-to-business beauty exhibition in the Americas, hosted its 17th edition July 28-30 at the Mandalay Bay Convention Center in Las Vegas.

Customer experience
Meet the brands who get customer experience right

Register now for the world’s most brand-driven customer experience conference: American Marketer’s AMCX: Customer Experience on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.

Financial services
Understanding the world of international payments

Credit card, direct deposit, check, cash, e-pay – making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences.

Retail
What struggling fashion houses can learn from DTC brands

Behaving like a direct-to-consumer brands can effectively engage audiences, build trust and personalize the customer experience.

Editorials
Marketers should prepare for Plan B

Luxury spenders are more resilient than most, but their patience and appetite are not unlimited.

Columns
What is your favorite brand?

Recently I had a leisurely lunch with friend who, like me, focuses on luxury, affluence and wealth.

Healthcare
Simone Gibertoni on Clinique La Prairie: “We want to be part of a customer’s life journey”

In an exclusive interview, Clinique La Prairie chief executive Simone Gibertoni talks through his long-term vision and expansion plans for the award-winning medical spa and on why luxury experiences in the health and wellness industry are booming.

Retail
Amazon has “destroyed the retail industry”: True or false?

For luxury marketers sitting on the fence whether to sell their products on Amazon, here is a sobering take on the platform’s impact on retail.

Marketing
Key branding lessons from the top 4 ecommerce giants

Together, they brought in total revenues of more than $275 billion in 2018. They are successful businesses and successful brands.

Travel and hospitality
Luxury hotels cater to China’s solo female travelers

From delectable cuisine to social mixers, luxury hotels in the region are changing up their offerings to appeal to the growing number of Chinese women who travel solo.

Retail
Are luxury brands engaging their WeChat communities?

Digital Luxury Group (DLG) has just released the first part of the 2019 WeChat Luxury Index that focuses on the engagement performance of luxury brands on WeChat. Here are some interesting insights from the report.

Arts
Most influential logos of all time – and what you can learn from them

Logo design and the company’s overall visual design have become more challenging as the marketplace has expanded and communication amplified globally.

Columns
Indians splurging more on luxury domestically

Per a recent report, more than 300 international brands are planning to open stores in India by 2020, which is a clear indication of the strong belief in the Indian luxury market’s potential.

Columns
12 luxury myths destroying your business

Plus some realities: Many brands are luxury pretenders who wrap their messages in luxury values, but deliver mass-market experiences at high prices. Oh, and many people in luxury today have expired mindsets with expired experience for a changing world.

Legal and privacy
Must-know basics of design patent law for fashion and luxury goods

Design patents have both advantages and disadvantages over copyright protection. Where appropriate, they can be very powerful tools to protect a design.

Retail
AI leveling retail playing field

AI makes it possible to classify products on a truly industrial scale to identify value-drivers.

Retail
Trifecta hitting slow-changing luxury business: Younger gen, tech and China

The new luxury consumer is a generation younger, lives in China and buys via WeChat. Not surprisingly, luxury brands need to fast embrace technology to deliver growth in a changing world.

Marketing
Do’s and don’ts for creating Facebook and Instagram video ads

Facebook and Instagram video ads are akin to street performers – they occupy a crowded, bustling space, and if they do not capture attention quickly, potential audiences are fast to move along to the next, more exciting offering.

More Stories

Understanding the world of international payments
By

Credit card, direct deposit, check, cash, e-pay – making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences.

What struggling fashion houses can learn from DTC brands
By

Behaving like a direct-to-consumer brands can effectively engage audiences, build trust and personalize the customer experience.

What is your favorite brand?
By

Recently I had a leisurely lunch with friend who, like me, focuses on luxury, affluence and wealth.

Simone Gibertoni on Clinique La Prairie: “We want to be part of a customer’s life journey”
By

In an exclusive interview, Clinique La Prairie chief executive Simone Gibertoni talks through his long-term vision and expansion plans for the award-winning medical spa and on why luxury experiences in the health and wellness industry are booming.

More Columns