Millennial and Gen Z consumers, who form a significant portion of Asia’s luxury market, have redefined the very meaning of luxury.
Retail
Millennial and Gen Z consumers, who form a significant portion of Asia’s luxury market, have redefined the very meaning of luxury.
Bain & Company projects that the luxury goods market will continue to experience positive growth, rising by 60 percent in value by the end of the decade.
The luxury world is dominated by mega brands and luxury groups such as LVMH, Chanel or high-end car marques who have the marketing might and mass-market appeal to launch multiple products across many price points to the widest audience. But there is a whole universe of brands that only service a handful of customers.
AI-powered chatbots can help provide better product discovery and recommendations, improved customer satisfaction, decreased return rates and better conversion and retention.
Tech-savvy consumers currently expect the same kind of first-class experience when shopping online for high-end jewelry that was once only available by going to a bricks-and-mortar location.
One among many, finding from new Luxury Portfolio International research reflects significant shift in gender distribution among younger luxury homeowners.
One among many, finding from new Luxury Portfolio International research reflects significant shift in gender distribution among younger luxury homeowners.
Brands have been slow to adopt a GA4 strategy despite the risk of losing their year-over-year data once the switch becomes permanent.
Even the goods or services brands that deliver cheap commodities, suboptimal products and poor service can tell a story that may bring a customer to tears.
These near-perfect replicas are virtually indistinguishable from the genuine article, sometimes even leaving consumers in the resale market unsure of what they are truly buying.
Not a lot of creatives learn about marketing, and not a lot of marketers learn about design.
For more than three decades, several global luxury brands have secretly subcontracted their embroidery work to Indian karigars, or craftsmen.
Volkswagen and Disney have taken a unique approach to their partnership by focusing on storytelling, which is at the heart of both brands.
The INFORM Act will make it easier for consumers to identify exactly who they are buying from while making it harder for deceitful sellers to avoid identification.
The rental market slowdown is now here. What is next for owners and operators?
A bank account does not function like a safe deposit box where your money is kept segregated and available to you when you claim it.
The housing market in the United States is stabilizing in 2023, not crashing.
The top-income earners’ lifestyles are generally shielded from the economy’s ups and downs, yet their financial status – their wealth – is not.
Millennial and Gen Z consumers, who form a significant portion of Asia’s luxury market, have redefined the very meaning of luxury.
Bain & Company projects that the luxury goods market will continue to experience positive growth, rising by 60 percent in value by the end of the decade.
The luxury world is dominated by mega brands and luxury groups such as LVMH, Chanel or high-end car marques who have the marketing might and mass-market appeal to launch multiple products across many price points to the widest audience. But there is a whole universe of brands that only service a handful of customers.
AI-powered chatbots can help provide better product discovery and recommendations, improved customer satisfaction, decreased return rates and better conversion and retention.
