American Marketer
Retail
Asia’s embrace of luxury products, experiences

Millennial and Gen Z consumers, who form a significant portion of Asia’s luxury market, have redefined the very meaning of luxury.

Retail
Luxury set to buck the frugal trend

Bain & Company projects that the luxury goods market will continue to experience positive growth, rising by 60 percent in value by the end of the decade.

Marketing
The niche world of ultra-luxury brands

The luxury world is dominated by mega brands and luxury groups such as LVMH, Chanel or high-end car marques who have the marketing might and mass-market appeal to launch multiple products across many price points to the widest audience. But there is a whole universe of brands that only service a handful of customers.

Software and technology
AI-powered chatbots will boost fashion CX

AI-powered chatbots can help provide better product discovery and recommendations, improved customer satisfaction, decreased return rates and better conversion and retention.

Jewelry
Adding luxury luster to jewelry ecommerce

Tech-savvy consumers currently expect the same kind of first-class experience when shopping online for high-end jewelry that was once only available by going to a bricks-and-mortar location.

Real estate
Women comprise 54pc of luxury homeowners under 35: report

One among many, finding from new Luxury Portfolio International research reflects significant shift in gender distribution among younger luxury homeowners.

Real estate
Women comprise 54pc of luxury homeowners under 35: report

One among many, finding from new Luxury Portfolio International research reflects significant shift in gender distribution among younger luxury homeowners.

Software and technology
Switching from Universal Analytics to Google Analytics 4

Brands have been slow to adopt a GA4 strategy despite the risk of losing their year-over-year data once the switch becomes permanent.

Marketing
7 luxury myths killing brand performance

Even the goods or services brands that deliver cheap commodities, suboptimal products and poor service can tell a story that may bring a customer to tears.

Apparel and accessories
Are luxury ‘superfakes’ really a threat?

These near-perfect replicas are virtually indistinguishable from the genuine article, sometimes even leaving consumers in the resale market unsure of what they are truly buying.

Fragrance and personal care
Lessons from Ulta Beauty: My experience merging creative with strategy

Not a lot of creatives learn about marketing, and not a lot of marketers learn about design.

Apparel and accessories
Acknowledge Indian craftsmanship in fashion

For more than three decades, several global luxury brands have secretly subcontracted their embroidery work to Indian karigars, or craftsmen.

Automotive
Volkswagen Group boosts partnership with Lucasfilm at SXSW 2023

Volkswagen and Disney have taken a unique approach to their partnership by focusing on storytelling, which is at the heart of both brands.

Legal
Online marketplaces prep for new transparency law

The INFORM Act will make it easier for consumers to identify exactly who they are buying from while making it harder for deceitful sellers to avoid identification.

Real estate
5 rental market trends to watch

The rental market slowdown is now here. What is next for owners and operators?

Financial services
Marketers and the banking business

A bank account does not function like a safe deposit box where your money is kept segregated and available to you when you claim it.

Real estate
5 reasons why the US will dodge a housing market crash soon

The housing market in the United States is stabilizing in 2023, not crashing.

Research
HNW investors to stay the course – for now

The top-income earners’ lifestyles are generally shielded from the economy’s ups and downs, yet their financial status – their wealth – is not.

More Stories

Asia’s embrace of luxury products, experiences
By

Millennial and Gen Z consumers, who form a significant portion of Asia’s luxury market, have redefined the very meaning of luxury.

Luxury set to buck the frugal trend
By

Bain & Company projects that the luxury goods market will continue to experience positive growth, rising by 60 percent in value by the end of the decade.

The niche world of ultra-luxury brands
By

The luxury world is dominated by mega brands and luxury groups such as LVMH, Chanel or high-end car marques who have the marketing might and mass-market appeal to launch multiple products across many price points to the widest audience. But there is a whole universe of brands that only service a handful of customers.

AI-powered chatbots will boost fashion CX
By

AI-powered chatbots can help provide better product discovery and recommendations, improved customer satisfaction, decreased return rates and better conversion and retention.

More Columns