American Marketer
Retail
Shopping habits, expectations evolve as consumers return to stores: Mood Media

Shoppers now increasingly see both online and offline as part of the same purchase journey – not one versus the other.

Legal
Unionization’s impact on fashion

Understanding the effect of unionization on the workplace is paramount importance.

Legal
Bridalwear battle, in era of social media, is cautionary tale for self-named brands

Social media is an increasingly powerful tool in consumer marketing, but ownership of these accounts may be questioned or outright transferred if certain factors are met.

catname
5 digital innovations changing luxury’s future

While fashion and luxury remain as enticing as ever, technology is decoding the equations to make them approachable, transparent and inclusive.

Legal
Another Louboutin vs. Amazon referral faces off in EU court

The referrals seek to determine whether Amazon can be found liable for the display of advertisements and the delivery of the infringing goods offered for sale on the platform.

Marketing
How social media marketing could hurt your business

Flooding social media with information about your product is not good marketing.

Marketing
How social media marketing could hurt your business

Flooding social media with information about your product is not good marketing.

Legal
Looming choice: MOVID or NOVID?

With the worst of the pandemic behind us, everyone is struggling with what to do next – hybrid workforce, all onsite, all remote, company retreats, parties, reunions and weddings.

Marketing
Embracing installment plans, incrementality and in-store sales attribution

Incrementality is becoming a must-have superpower for marketers to connect the dots between customers and their desired business outcomes. 

Legal
New York fashion model, creative agencies on hook for higher licensing, pay?

If passed, the bill imposes significant compliance requirements for all businesses in the fashion and modeling industry.

Marketing
Metaverse opens new universe for brands

New research finds just two-in-ten consumers are interested in socializing in virtual spaces.

Legal
High evidentiary bar needed for trade dress protection

Trade dress – the right pressed by Cult Gaia – is a form of trademark in which the design itself functions to convey to the consuming public the source of the product.

Financial services
Convergence of luxury and anti-money laundering

The reality is that the global wealth graph of the world’s wealthiest individuals and their networks have always had significant overlap with the global networks of individuals from a compliance risk standpoint.

Legal
Will brands incur admin, financial burdens of work-from-home trend?

There are several legal intricacies related to an employer’s workplace flexibility.

Retail
What luxury customers want from bricks-and-mortar retail

Since traffic is not guaranteed to continue, how will luxury retailers keep up the demand for customers to visit bricks-and-mortar stores?

Retail
Brands must bridge the digital-physical divide

As luxury goods become more ubiquitous and easier to access, consumers are turning towards unique, irreproducible experiences to fulfill a desire for the exclusive.

Retail
Time for luxury brands to open their metaverse flagship store

If it is just a simulation of an existing flagship store, brands and retailers will not tap the potential of the metaverse.

Retail
Tighter returns policies, packaging as storefront to define Retail 2022

For some brands, it is all about promoting preferred behaviors to cut down on costs.

More Stories

Unionization’s impact on fashion
By

Understanding the effect of unionization on the workplace is paramount importance.

Bridalwear battle, in era of social media, is cautionary tale for self-named brands
By

Social media is an increasingly powerful tool in consumer marketing, but ownership of these accounts may be questioned or outright transferred if certain factors are met.

5 digital innovations changing luxury’s future
By

While fashion and luxury remain as enticing as ever, technology is decoding the equations to make them approachable, transparent and inclusive.

Another Louboutin vs. Amazon referral faces off in EU court
By

The referrals seek to determine whether Amazon can be found liable for the display of advertisements and the delivery of the infringing goods offered for sale on the platform.

More Columns