American Marketer
Marketing
Marketers should look beyond just data

The initial delight around a curated advertising experience has been met with recent blowback around data privacy.

Marketing
3 things that brands must expect from their marketing and agency partner

By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.

Retail
Delivering experience as retail convenience becomes an expectation

The demand for convenience is changing the behavioral patterns of consumers. What should brands and retailers do?

Financial services
How to keep cash flow stable when customer orders are few and far between

How do you stay in good financial health when your vendors are enormous companies that do everything slowly – including buy your products and pay the bills?

Marketing
Forrester Research: 2020 marketing trends

The CMO must establish control that extends beyond marketing, because you simply cannot build, express, sell, communicate, connect or service today’s brands without continuity in the budget or authority.

Retail
Email, app top channels as US consumers plan majority of holiday shopping online

Consumers are shunning bricks-and-mortar stores this holiday season, with more than 95 percent choosing to buy half or more of their gifts online, according to a new survey.

Retail
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?

In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.

Media/publishing
How the evolution of Fashion Week has affected photographers

With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.

Arts and entertainment
New socio-economic dynamics of the art market

Art is a reflection of the times we live in, and the idea of white box as an art format is very 20th century. The format of 21st century art is the feed.

Marketing
Revenue operations and the CMO: Game changer or game over?

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

Beauty
How innovative beauty brands attract Gen Z consumers

There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.

Arts and entertainment
4 trends turning the streaming business on its ear

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Marketing
Rebranding can revive your business

Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.

Marketing
Register now: China Outlook 2020 conference Nov. 6 New York

Register now for American Marketer and Luxury Daily’s China Outlook 2020 summit Nov. 6 in New York. Get to hear the top China experts share insights, strategy and tips on how to navigate the China market as its consumers race ahead of marketers. Please join us!

Retail
Personalization can work between retail merchandisers and vendor brands

Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.

Apparel and accessories
Green is the new black: Backing the Fashion Pact

The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact.

Customer experience
Only 2 days left for AMCX – register now!

Register now for the world’s most brand-driven customer experience conference: American Marketer’s AMCX: Customer Experience on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.

Arts and entertainment
4 trends turning the streaming business on its ear

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

More Stories

Marketers should look beyond just data
By

The initial delight around a curated advertising experience has been met with recent blowback around data privacy.

3 things that brands must expect from their marketing and agency partner
By

By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.

Delivering experience as retail convenience becomes an expectation
By

The demand for convenience is changing the behavioral patterns of consumers. What should brands and retailers do?

How to keep cash flow stable when customer orders are few and far between
By

How do you stay in good financial health when your vendors are enormous companies that do everything slowly – including buy your products and pay the bills?

More Columns