How exactly can a company new to ecommerce optimize digital channels to provide a frictionless customer experience – from first touch, to transaction, to support?
Retail
How exactly can a company new to ecommerce optimize digital channels to provide a frictionless customer experience – from first touch, to transaction, to support?
We are seeing a slew of brands beginning to redefine what they stand for in the face of systemic changes, new pushes for equality, and the desire to help others. Many are even taking political stances.
Luxury brands continue to face the challenge of digital transformation. While other industries have accelerated the rate of change, luxury has mainly been experimenting.
Since the onset of the coronavirus pandemic, in-store shopping has seen a sharp decline. And, beyond the pandemic, luxury consumers are changing.
In the midst of a pandemic that has affected the incomes of millions of consumers, targeting young affluents may seem ill advised, but it is critical to set the marketing table for when this crisis is finally over.
The sad truth is that you are going to lose customers. A Zendesk study found that 66 percent of business-to-business customers left after one bad experience.
The sad truth is that you are going to lose customers. A Zendesk study found that 66 percent of business-to-business customers left after one bad experience.
This year’s event will include speakers from Bulgari, Burberry, Cartier, Dior, Estée Lauder, Ferragamo, Kering and Prada.
Businesses that have not yet invested in basic automation systems such as consumer-facing chatbots must now grapple with the question of whether to invest time and capital into the development of such systems.
The way we use language changes as the culture at large changes, and the trend is towards respectful, people-first language.
The continued expansion of wealth over the last 15 years should have been positive for all who serve the affluent. But that is not what happened.
We are approaching the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world. This will be the longest and most complex Double 11 ever.
Email marketing – a longstanding digital marketing practice that offers a direct touch point to consumers – has increased in importance this year.
Italian jeweler Bulgari is reaffirming its support for preserving Roman history by helping unveil a new exhibit.
Hospitality group Loews Hotels & Co. is appealing to business travelers with the launch of new digital event offerings.
Interest in wellness travel had been soaring among affluents prior to the pandemic, but experts are confident that this will resume as the luxury hospitality industry rebounds.
German fashion house Hugo Boss has released a video ad campaign featuring its newest capsule collection of recycled pieces, strongly encouraging a shift towards a more environmentally-conscious fashion industry.
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How exactly can a company new to ecommerce optimize digital channels to provide a frictionless customer experience – from first touch, to transaction, to support?
We are seeing a slew of brands beginning to redefine what they stand for in the face of systemic changes, new pushes for equality, and the desire to help others. Many are even taking political stances.
Luxury brands continue to face the challenge of digital transformation. While other industries have accelerated the rate of change, luxury has mainly been experimenting.
Since the onset of the coronavirus pandemic, in-store shopping has seen a sharp decline. And, beyond the pandemic, luxury consumers are changing.
