American Marketer
Real estate
5 reasons why the US will dodge a housing market crash soon

The housing market in the United States is stabilizing in 2023, not crashing.

Research
HNW investors to stay the course – for now

The top-income earners’ lifestyles are generally shielded from the economy’s ups and downs, yet their financial status – their wealth – is not.

Marketing
An influencer strategy for Chinese revenge buying

Influencers play a leading role in guiding purchasing decisions in Asia, with more than 80 percent of consumers likelier to buy a product if it has been recommended by a social media influencer.

Marketing
How to own your market

Ramping revenue and scaling operations before you have defined a unique and sustainable market position can be risky in the long term.

Financial services
Impact of Silicon Valley Bank’s collapse on startup lending

With judicious planning and diversification of financial loyalty, companies may be less scathed when the next collapse occurs.

Columns
How upcoming labor law changes could affect retailers

We should expect to see more high-profile unionization efforts and continued employee activism.

Columns
How upcoming labor law changes could affect retailers

We should expect to see more high-profile unionization efforts and continued employee activism.

Jewelry
Fashion’s push into jewelry ushers new era

The appeal of jewelry goes well beyond its simple commodity value.

Marketing and sales
How AI will revolutionize sales

AI will not replace salespeople’s jobs, but will make them more efficient.

Marketing
How to make a brand iconic

Iconic products represent their category as the first to come to mind when thinking of that category.

Legal
Green Guides makeover’s impact on fashion and cosmetics marketers

Big-name brands are at the epicenter of lawsuits challenging the use of buzzwords such as “clean” and “conscious” to describe products that, in the litigants’ view, do not fit these descriptors.

Software and technology
How to navigate ChatGPT’s disruptive innovation

OpenAI’s ChatGPT, as an intelligent content engine, is the biggest threat to Google’s digital imperialism of the search and advertising business.

Retail
Client retention, referrals to drive luxury

In a luxury brand, the top 5 percent of customers provide 40 percent of the sales. The next 15 percent of customers deliver the next 30 percent of sales.

Legal
Louboutin chalks win against Amazon’s fake footwear

Courts and legislatures have struggled with what responsibility online platforms have for infringing sales by independent vendors on their sites.

Marketing
How Discord helps build brand communities

What differentiates Discord from Web 2.0 social media platforms – and makes it potentially  appealing to consumer brands – is directness.

Marketing
Digital marketing in British economic slowdown

The received wisdom is that brands that serve the squeezed middle suffer worst in a recession and we are already seeing this in the collapse of brands such as Joules and Made.com.

Legal
Issues impacting retailers in 2023

As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.

Marketing
Making TikTok video creative better

Ads on TikTok cannot really feel like ads. Many brands have already figured this out.

More Stories

5 reasons why the US will dodge a housing market crash soon
By

The housing market in the United States is stabilizing in 2023, not crashing.

An influencer strategy for Chinese revenge buying
By

Influencers play a leading role in guiding purchasing decisions in Asia, with more than 80 percent of consumers likelier to buy a product if it has been recommended by a social media influencer.

How to own your market
By

Ramping revenue and scaling operations before you have defined a unique and sustainable market position can be risky in the long term.

Impact of Silicon Valley Bank’s collapse on startup lending
By

With judicious planning and diversification of financial loyalty, companies may be less scathed when the next collapse occurs.

More Columns