American Marketer
Arts and entertainment
New socio-economic dynamics of the art market

Art is a reflection of the times we live in, and the idea of white box as an art format is very 20th century. The format of 21st century art is the feed.

Marketing
Revenue operations and the CMO: Game changer or game over?

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

Beauty
How innovative beauty brands attract Gen Z consumers

There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.

Arts and entertainment
4 trends turning the streaming business on its ear

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Marketing
Rebranding can revive your business

Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.

Marketing
Register now: China Outlook 2020 conference Nov. 6 New York

Register now for American Marketer and Luxury Daily’s China Outlook 2020 summit Nov. 6 in New York. Get to hear the top China experts share insights, strategy and tips on how to navigate the China market as its consumers race ahead of marketers. Please join us!

Retail
Personalization can work between retail merchandisers and vendor brands

Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.

Apparel and accessories
Green is the new black: Backing the Fashion Pact

The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact.

Customer experience
Only 2 days left for AMCX – register now!

Register now for the world’s most brand-driven customer experience conference: American Marketer’s AMCX: Customer Experience on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.

Arts and entertainment
4 trends turning the streaming business on its ear

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Consumer electronics
Apple: The first hope-based company

The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices.

Webinars
Webinar on Sept. 19: “How to Win the Holiday Showdown”

Register now for this free hour-long webinar Sept. 19 on where consumers spent the most time on back-to-school and Prime Day based on mobile user journey data and what that means for the upcoming winter holiday retail season. How to focus holiday marketing strategy and leverage data-driven insights to identify customers and prospects? Getting it right is key this holiday season.

Retail
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales

The legacy men’s brand is making smarter decisions about where to open stores, and remain competitive in a challenging retail market.

Fragrance and personal care
Revlon’s cautionary tale: The changing nature of influencer marketing

Cosmetics giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

Retail
How to make platform choices for ecommerce in China

NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.

Retail
Chinese customer is most demanding: DLG event keynoter

NEW YORK – Building an ecommerce ecosystem and infrastructure in China is not easy. Blame the exacting Chinese consumer.

Fragrance and personal care
4 trends in beauty from Cosmoprof 2019

LAS VEGAS, NV – Cosmoprof North America (CPNA), the largest business-to-business beauty exhibition in the Americas, hosted its 17th edition July 28-30 at the Mandalay Bay Convention Center in Las Vegas.

Financial services
Understanding the world of international payments

Credit card, direct deposit, check, cash, e-pay – making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences.

More Stories

Revenue operations and the CMO: Game changer or game over?
By

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

How innovative beauty brands attract Gen Z consumers
By

There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.

4 trends turning the streaming business on its ear
By

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Rebranding can revive your business
By

Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.

More Columns