Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.
Marketing
Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.
A new social listening study provides signposts for navigating perilous paths.
The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.
What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.
The crisis has changed the relationship between luxury brands and their customers in profound ways.
Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.
Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.
As we gear up to enter the post-pandemic business recovery, it is critical for business executives to step up their digital programs.
Luxury brands ought to reimagine how they will service a luxury customer safely and still provide a curated and personalized experience once the pandemic subsides.
Selling time – not just with ad agencies, but all professionals who sell their professional services such as lawyers or therapists – essentially rewards inefficiency.
The brands struggling to master marketing on TikTok generally have found social media marketing success on platforms such as Facebook, Snapchat and Instagram.
The new Apple app regulations come as consumers are becoming increasingly protective of their online presence, what data is being collected and how it is being shared and monetized.
Brand executives should not be in denial that their brand can also become a victim of brand hate.
Brand touch points are currently almost exclusively digital, making it crucial that that experience reflects the promise of the brand.
While the Internet is convenient and socially distant, it does not afford consumers with what traditional shopping provides – socialization, instant gratification, tactile pleasure, true color and fit certainty.
More than half of consumers feel that brands should change the way they engage with shoppers.
Market researchers have failed to innovate any radically disruptive breakthrough to dramatically advance their understanding of consumers to support more effective brand marketing decisions.
Digital auto marketers should fully review the data-driven journey and ask: How will your digital strategy impact your consumer’s experience?
Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.
A new social listening study provides signposts for navigating perilous paths.
The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.
What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.
