American Marketer
Retail
Retail will retain pricing power in 2022

Consumption habits seem to be shifting from essentials back to desires.

Marketing
How retailers and brands can use the metaverse in 2022

It is one thing for your brand to take part in a virtual world. It is another thing entirely to create a virtual world built around your brand.

Marketing
2022: The luxury phoenix moment

Luxury brands have faced two years of tremendous turbulence, but the industry has come out of the crisis with more strength, resilience and agility than before.

Marketing
7 trends that will make or break your client relationships

Customers are changing faster than retailers are adapting.

Legal
Brands herald 2022 with new tech and legal strategies

Because NFT value is still volatile, brands should approach with some caution, but should keep an eye on possible advantages of the new technologies.

Marketing
4 critical elements to improve digital branding efforts

Businesses must get digital, or they may become invisible.

Marketing
4 critical elements to improve digital branding efforts

Businesses must get digital, or they may become invisible.

Marketing
4 mistakes ecommerce marketers make when measuring return on ad spend

When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate.

Retail
What will successful ecommerce marketing look like in 2022?

Ecommerce marketers are currently bracing themselves for another year of turbulence in the marketplace.

Marketing
Indian consumers shifting from status signaling to self-transcendence

Though luxury in India is at a nascent stage, the notion of luxury is undergoing a transformation.

Retail
Risks to China’s growth in luxury retail

China is as an integral player in luxury retail sales, accounting for 35 percent of all luxury sales across the globe.

Marketing
5 factors affecting PR in 2022

The “digital nomad,” once little more than a thought experiment for bleeding-edge firms, now seems poised to become the new normal.

Marketing
World War Z: Connecting with the largest generation in US history

Gen Z can help your company grow or take you down with two thumbs.

Retail
4 challenges facing retailers this holiday season

Just take one issue: Ecommerce returns more than doubled in 2020 from 2019 and cost the industry $428 billion.

Marketers to Watch
Introducing Luxury Women to Watch 2022

Meet the 26 honorees who are set to make a mark next year in the world of luxury: Presenting Luxury Daily’s 2022 Luxury Women to Watch list.

Marketing
How the pandemic is reshaping luxury and consumer attitudes

For the first time in history, the size of global U.S. dollar millionaires exceeds 1 percent of the total world population.

Legal
Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits

Authentic goods, too, can turn into counterfeits as a matter of law, depending on how extensively they are altered.

Marketing
Luxury’s perception evolves as the business grows more inclusive and attainable

In its traditional sense, luxury suggests exclusivity and extravagance, but this concept continues to blur.

More Stories

Retail will retain pricing power in 2022
By

Consumption habits seem to be shifting from essentials back to desires.

2022: The luxury phoenix moment
By

Luxury brands have faced two years of tremendous turbulence, but the industry has come out of the crisis with more strength, resilience and agility than before.

7 trends that will make or break your client relationships
By

Customers are changing faster than retailers are adapting.

Brands herald 2022 with new tech and legal strategies
By

Because NFT value is still volatile, brands should approach with some caution, but should keep an eye on possible advantages of the new technologies.

More Columns