American Marketer
Arts and entertainment
4 trends turning the streaming business on its ear

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Customer experience
Are you joining us in New York for AMCX?

Register now for the world’s most brand-driven customer experience conference: American Marketer’s AMCX: Customer Experience on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.

Consumer electronics
Apple: The first hope-based company

The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices.

Webinars
Webinar on Sept. 19: “How to Win the Holiday Showdown”

Register now for this free hour-long webinar Sept. 19 on where consumers spent the most time on back-to-school and Prime Day based on mobile user journey data and what that means for the upcoming winter holiday retail season. How to focus holiday marketing strategy and leverage data-driven insights to identify customers and prospects? Getting it right is key this holiday season.

Retail
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales

The legacy men’s brand is making smarter decisions about where to open stores, and remain competitive in a challenging retail market.

Fragrance and personal care
Revlon’s cautionary tale: The changing nature of influencer marketing

Cosmetics giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

Retail
How to make platform choices for ecommerce in China

NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.

Retail
Chinese customer is most demanding: DLG event keynoter

NEW YORK – Building an ecommerce ecosystem and infrastructure in China is not easy. Blame the exacting Chinese consumer.

Fragrance and personal care
4 trends in beauty from Cosmoprof 2019

LAS VEGAS, NV – Cosmoprof North America (CPNA), the largest business-to-business beauty exhibition in the Americas, hosted its 17th edition July 28-30 at the Mandalay Bay Convention Center in Las Vegas.

Financial services
Understanding the world of international payments

Credit card, direct deposit, check, cash, e-pay – making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences.

Retail
What struggling fashion houses can learn from DTC brands

Behaving like a direct-to-consumer brands can effectively engage audiences, build trust and personalize the customer experience.

Editorials
Marketers should prepare for Plan B

Luxury spenders are more resilient than most, but their patience and appetite are not unlimited.

Columns
What is your favorite brand?

Recently I had a leisurely lunch with friend who, like me, focuses on luxury, affluence and wealth.

Healthcare
Simone Gibertoni on Clinique La Prairie: “We want to be part of a customer’s life journey”

In an exclusive interview, Clinique La Prairie chief executive Simone Gibertoni talks through his long-term vision and expansion plans for the award-winning medical spa and on why luxury experiences in the health and wellness industry are booming.

Retail
Amazon has “destroyed the retail industry”: True or false?

For luxury marketers sitting on the fence whether to sell their products on Amazon, here is a sobering take on the platform’s impact on retail.

Marketing
Key branding lessons from the top 4 ecommerce giants

Together, they brought in total revenues of more than $275 billion in 2018. They are successful businesses and successful brands.

Travel and hospitality
Luxury hotels cater to China’s solo female travelers

From delectable cuisine to social mixers, luxury hotels in the region are changing up their offerings to appeal to the growing number of Chinese women who travel solo.

Retail
Are luxury brands engaging their WeChat communities?

Digital Luxury Group (DLG) has just released the first part of the 2019 WeChat Luxury Index that focuses on the engagement performance of luxury brands on WeChat. Here are some interesting insights from the report.

More Stories

4 trends turning the streaming business on its ear
By

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Apple: The first hope-based company
By

The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices.

Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales
By

The legacy men’s brand is making smarter decisions about where to open stores, and remain competitive in a challenging retail market.

Revlon’s cautionary tale: The changing nature of influencer marketing
By

Cosmetics giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

More Columns