What differentiates Discord from Web 2.0 social media platforms – and makes it potentially appealing to consumer brands – is directness.
Marketing
What differentiates Discord from Web 2.0 social media platforms – and makes it potentially appealing to consumer brands – is directness.
As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.
Ads on TikTok cannot really feel like ads. Many brands have already figured this out.
Every local market has a story about receiving global creative assets and worrying that they will not be relevant to their audience.
A recent survey found that over the past year, 26 percent of consumers stopped buying from a business due to bad experiences with customer service.
For high-end brands, discounts bring a risk of overexposing products and damaging the brand image.
For high-end brands, discounts bring a risk of overexposing products and damaging the brand image.
Welcoming experience, storytelling and communication are key to meeting Cartier’s goals of improve customer experiences in-store and online.
Shoppers now increasingly see both online and offline as part of the same purchase journey – not one versus the other.
Understanding the effect of unionization on the workplace is paramount importance.
Social media is an increasingly powerful tool in consumer marketing, but ownership of these accounts may be questioned or outright transferred if certain factors are met.
While fashion and luxury remain as enticing as ever, technology is decoding the equations to make them approachable, transparent and inclusive.
The referrals seek to determine whether Amazon can be found liable for the display of advertisements and the delivery of the infringing goods offered for sale on the platform.
Flooding social media with information about your product is not good marketing.
With the worst of the pandemic behind us, everyone is struggling with what to do next – hybrid workforce, all onsite, all remote, company retreats, parties, reunions and weddings.
Incrementality is becoming a must-have superpower for marketers to connect the dots between customers and their desired business outcomes.
If passed, the bill imposes significant compliance requirements for all businesses in the fashion and modeling industry.
New research finds just two-in-ten consumers are interested in socializing in virtual spaces.
What differentiates Discord from Web 2.0 social media platforms – and makes it potentially appealing to consumer brands – is directness.
As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.
Ads on TikTok cannot really feel like ads. Many brands have already figured this out.
Every local market has a story about receiving global creative assets and worrying that they will not be relevant to their audience.
