American Marketer
Marketing
How social media marketing could hurt your business

Flooding social media with information about your product is not good marketing.

Legal
Looming choice: MOVID or NOVID?

With the worst of the pandemic behind us, everyone is struggling with what to do next – hybrid workforce, all onsite, all remote, company retreats, parties, reunions and weddings.

Marketing
Embracing installment plans, incrementality and in-store sales attribution

Incrementality is becoming a must-have superpower for marketers to connect the dots between customers and their desired business outcomes. 

Legal
New York fashion model, creative agencies on hook for higher licensing, pay?

If passed, the bill imposes significant compliance requirements for all businesses in the fashion and modeling industry.

Marketing
Metaverse opens new universe for brands

New research finds just two-in-ten consumers are interested in socializing in virtual spaces.

Legal
High evidentiary bar needed for trade dress protection

Trade dress – the right pressed by Cult Gaia – is a form of trademark in which the design itself functions to convey to the consuming public the source of the product.

Legal
High evidentiary bar needed for trade dress protection

Trade dress – the right pressed by Cult Gaia – is a form of trademark in which the design itself functions to convey to the consuming public the source of the product.

Financial services
Convergence of luxury and anti-money laundering

The reality is that the global wealth graph of the world’s wealthiest individuals and their networks have always had significant overlap with the global networks of individuals from a compliance risk standpoint.

Legal
Will brands incur admin, financial burdens of work-from-home trend?

There are several legal intricacies related to an employer’s workplace flexibility.

Retail
What luxury customers want from bricks-and-mortar retail

Since traffic is not guaranteed to continue, how will luxury retailers keep up the demand for customers to visit bricks-and-mortar stores?

Retail
Brands must bridge the digital-physical divide

As luxury goods become more ubiquitous and easier to access, consumers are turning towards unique, irreproducible experiences to fulfill a desire for the exclusive.

Retail
Time for luxury brands to open their metaverse flagship store

If it is just a simulation of an existing flagship store, brands and retailers will not tap the potential of the metaverse.

Retail
Tighter returns policies, packaging as storefront to define Retail 2022

For some brands, it is all about promoting preferred behaviors to cut down on costs.

Retail
Retail will retain pricing power in 2022

Consumption habits seem to be shifting from essentials back to desires.

Marketing
How retailers and brands can use the metaverse in 2022

It is one thing for your brand to take part in a virtual world. It is another thing entirely to create a virtual world built around your brand.

Marketing
2022: The luxury phoenix moment

Luxury brands have faced two years of tremendous turbulence, but the industry has come out of the crisis with more strength, resilience and agility than before.

Marketing
7 trends that will make or break your client relationships

Customers are changing faster than retailers are adapting.

Legal
Brands herald 2022 with new tech and legal strategies

Because NFT value is still volatile, brands should approach with some caution, but should keep an eye on possible advantages of the new technologies.

More Stories

Looming choice: MOVID or NOVID?
By

With the worst of the pandemic behind us, everyone is struggling with what to do next – hybrid workforce, all onsite, all remote, company retreats, parties, reunions and weddings.

Embracing installment plans, incrementality and in-store sales attribution
By

Incrementality is becoming a must-have superpower for marketers to connect the dots between customers and their desired business outcomes. 

New York fashion model, creative agencies on hook for higher licensing, pay?
By

If passed, the bill imposes significant compliance requirements for all businesses in the fashion and modeling industry.

Metaverse opens new universe for brands
By

New research finds just two-in-ten consumers are interested in socializing in virtual spaces.

More Columns