American Marketer
Marketing
8 tips from CMOs to keep your business healthy in this challenging time

Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.

Retail
Press ahead with digital transformation as pandemic births connected customer

All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.

Marketing
How to inoculate your business against an economic slowdown with high-leverage marketing

As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?

Marketing
Launching a mobile app successfully

Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.

Financial services
5 tips to help you have the “money talk” with your partner

Discussing debt, spending habits, income – in essence, all things money-related – will go a long way toward preventing problems and arguments and unpleasant surprises in the future.

Legal
Managing the commercial impact of the coronavirus: An effective supply chain response plan

As the coronavirus outbreak continues to develop, now is the time for manufacturers to develop and execute an effective supply chain response plan to mitigate their risk and prepare for how they will address any interruption to either their operations or those of a critical supplier.

Fragrance and personal care
Shift in customer service can help beauty brands tackle scrum

As the beauty industry becomes more inclusive and expansive, upscale beauty brands are using the way they handle customer relationships and interactions as a top differentiator.

Marketing
How marketers can prepare for Google ending third-party cookies on its Chrome browser

Whether or not industry practitioners agree with Google’s plan for cookie blocking, this is the inevitable future of marketing.

Marketing
3 ways to use predictive analytics at your company

Marketers primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets and, of course, profits.

Marketing
Marketers should look beyond just data

The initial delight around a curated advertising experience has been met with recent blowback around data privacy.

Marketing
3 things that brands must expect from their marketing and agency partner

By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.

Retail
Delivering experience as retail convenience becomes an expectation

The demand for convenience is changing the behavioral patterns of consumers. What should brands and retailers do?

Financial services
How to keep cash flow stable when customer orders are few and far between

How do you stay in good financial health when your vendors are enormous companies that do everything slowly – including buy your products and pay the bills?

Marketing
Forrester Research: 2020 marketing trends

The CMO must establish control that extends beyond marketing, because you simply cannot build, express, sell, communicate, connect or service today’s brands without continuity in the budget or authority.

Retail
Email, app top channels as US consumers plan majority of holiday shopping online

Consumers are shunning bricks-and-mortar stores this holiday season, with more than 95 percent choosing to buy half or more of their gifts online, according to a new survey.

Retail
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?

In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.

Media/publishing
How the evolution of Fashion Week has affected photographers

With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.

Arts and entertainment
New socio-economic dynamics of the art market

Art is a reflection of the times we live in, and the idea of white box as an art format is very 20th century. The format of 21st century art is the feed.

More Stories

8 tips from CMOs to keep your business healthy in this challenging time
By

Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.

Press ahead with digital transformation as pandemic births connected customer
By

All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.

How to inoculate your business against an economic slowdown with high-leverage marketing
By

As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?

Launching a mobile app successfully
By

Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.

More Columns