American Marketer
Marketing
How Discord helps build brand communities

What differentiates Discord from Web 2.0 social media platforms – and makes it potentially  appealing to consumer brands – is directness.

Legal
Issues impacting retailers in 2023

As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.

Marketing
Making TikTok video creative better

Ads on TikTok cannot really feel like ads. Many brands have already figured this out.

Marketing
Going global to local with data-driven creative

Every local market has a story about receiving global creative assets and worrying that they will not be relevant to their audience.

Marketing
How marketers can deliver optimal customer experience

A recent survey found that over the past year, 26 percent of consumers stopped buying from a business due to bad experiences with customer service.

Retail
Discounting merchandise while maintaining brand integrity

For high-end brands, discounts bring a risk of overexposing products and damaging the brand image.

Retail
Discounting merchandise while maintaining brand integrity

For high-end brands, discounts bring a risk of overexposing products and damaging the brand image.

Jewelry
How can Cartier enhance its in-store, digital client experience?

Welcoming experience, storytelling and communication are key to meeting Cartier’s goals of improve customer experiences in-store and online.

Retail
Shopping habits, expectations evolve as consumers return to stores: Mood Media

Shoppers now increasingly see both online and offline as part of the same purchase journey – not one versus the other.

Legal
Unionization’s impact on fashion

Understanding the effect of unionization on the workplace is paramount importance.

Legal
Bridalwear battle, in era of social media, is cautionary tale for self-named brands

Social media is an increasingly powerful tool in consumer marketing, but ownership of these accounts may be questioned or outright transferred if certain factors are met.

catname
5 digital innovations changing luxury’s future

While fashion and luxury remain as enticing as ever, technology is decoding the equations to make them approachable, transparent and inclusive.

Legal
Another Louboutin vs. Amazon referral faces off in EU court

The referrals seek to determine whether Amazon can be found liable for the display of advertisements and the delivery of the infringing goods offered for sale on the platform.

Marketing
How social media marketing could hurt your business

Flooding social media with information about your product is not good marketing.

Legal
Looming choice: MOVID or NOVID?

With the worst of the pandemic behind us, everyone is struggling with what to do next – hybrid workforce, all onsite, all remote, company retreats, parties, reunions and weddings.

Marketing
Embracing installment plans, incrementality and in-store sales attribution

Incrementality is becoming a must-have superpower for marketers to connect the dots between customers and their desired business outcomes. 

Legal
New York fashion model, creative agencies on hook for higher licensing, pay?

If passed, the bill imposes significant compliance requirements for all businesses in the fashion and modeling industry.

Marketing
Metaverse opens new universe for brands

New research finds just two-in-ten consumers are interested in socializing in virtual spaces.

More Stories

How Discord helps build brand communities
By

What differentiates Discord from Web 2.0 social media platforms – and makes it potentially  appealing to consumer brands – is directness.

Issues impacting retailers in 2023
By

As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.

Making TikTok video creative better
By

Ads on TikTok cannot really feel like ads. Many brands have already figured this out.

Going global to local with data-driven creative
By

Every local market has a story about receiving global creative assets and worrying that they will not be relevant to their audience.

More Columns