American Marketer
Retail
4 challenges facing retailers this holiday season

Just take one issue: Ecommerce returns more than doubled in 2020 from 2019 and cost the industry $428 billion.

Marketers to Watch
Introducing Luxury Women to Watch 2022

Meet the 26 honorees who are set to make a mark next year in the world of luxury: Presenting Luxury Daily’s 2022 Luxury Women to Watch list.

Marketing
How the pandemic is reshaping luxury and consumer attitudes

For the first time in history, the size of global U.S. dollar millionaires exceeds 1 percent of the total world population.

Legal
Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits

Authentic goods, too, can turn into counterfeits as a matter of law, depending on how extensively they are altered.

Marketing
Luxury’s perception evolves as the business grows more inclusive and attainable

In its traditional sense, luxury suggests exclusivity and extravagance, but this concept continues to blur.

Software and technology
How Google’s new algorithm could kill your business

When you are in business, and you are looking to use your digital presence to drive customers and revenue, invisibility is not a good thing.

Software and technology
How Google’s new algorithm could kill your business

When you are in business, and you are looking to use your digital presence to drive customers and revenue, invisibility is not a good thing.

Legal
Typography firm’s legal woes shows problems of protecting creations without IP rights

Without such IP rights, companies are often in the wilderness when confronted with instances of such misappropriation.

Retail
What is the real value of NFTs for luxury brands?

As consumers spend an increasing portion of their time online, many consumers have become as or even more invested, both financially and emotionally, in their digital selves as they are in the physical world.

Retail
Creating the sound of luxury

Whether you are strategic about it or not, the music and sound associated with your environment – your brand – is telling a story.

Legal
Posting photos to Instagram without a license leads to legal woes for brand

The realities of determining whether a particular use is “fair” often results in murky and hard-to-predict outcomes.

Marketing
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.

Research
The knotty relationship between luxury and CSR

A new social listening study provides signposts for navigating perilous paths.

Retail
How brands can win over Gen Z and millennial shoppers

The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.

Apparel and accessories
Breaking the chain of gender inequality

What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.

Media/publishing
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal

The crisis has changed the relationship between luxury brands and their customers in profound ways.

Marketing
How brands can use data to make digital experiences more human

Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.

Marketing
How to produce effective digital content

As we gear up to enter the post-pandemic business recovery, it is critical for business executives to step up their digital programs.

More Stories

4 challenges facing retailers this holiday season
By

Just take one issue: Ecommerce returns more than doubled in 2020 from 2019 and cost the industry $428 billion.

How the pandemic is reshaping luxury and consumer attitudes
By

For the first time in history, the size of global U.S. dollar millionaires exceeds 1 percent of the total world population.

Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits
By

Authentic goods, too, can turn into counterfeits as a matter of law, depending on how extensively they are altered.

Luxury’s perception evolves as the business grows more inclusive and attainable
By

In its traditional sense, luxury suggests exclusivity and extravagance, but this concept continues to blur.

More Columns