Successful marketers know that the key difference between strong and weak marketing lies in understanding how consumers behave and why they behave in certain ways.
Marketing
Successful marketers know that the key difference between strong and weak marketing lies in understanding how consumers behave and why they behave in certain ways.
Since the 2008-09 recession, China has effectively become the tail that wags the dog of the global luxury market.
There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal.
After a long, competitive decade, luxury goods and services brands, and their agencies and consultants have finally mastered the rules of the digital marketing game – just in time for the game to change.
Italy is home to the largest number of luxury brands in the world, while China is the industry’s biggest consumer – making up a third of global spend on luxury goods in 2018.
New behavior becomes permanent the longer it is in place. And in this case, one of the primary human emotions, fear, propels and engrains the behavior changes.
New behavior becomes permanent the longer it is in place. And in this case, one of the primary human emotions, fear, propels and engrains the behavior changes.
Rather than simply recreating an event for an online audience, with a little thinking outside the box, they can be restructured entirely, ensuring consumers remain engaged and brands relevant.
Luxury retailers that not only prepare for the safety of the workplace, but also prepare and re-skill the workforce will emerge with a team of high producers.
Whatever the world looks like on the other side of this, it is not going to look like it did in January.
Today’s buyers are more likely to scroll through luxury items online than spot the latest trends in magazines or window displays. Millennials now do 60 percent of their shopping online.
Technology has transformed many retailers over the past decade, moving from operating bricks-only business models into bricks-and-clicks platforms. The next frontier is making real estate decisions that focus on serving your most productive customers.
What is the design philosophy behind conscious minimalism, from its less-is-more origins to some examples of home interiors that exemplify this trend?
The luxury market drives on the psychology of affluent consumers. When they feel good about themselves and are on solid ground financially, they give themselves permission to indulge. When they do not, they will not.
China is key to luxury’s return to growth after the COVID-19 lockdowns evaporated sales worldwide. What lessons can luxury marketers learn from China’s response to the pandemic? Is there a new playbook for luxury and what are its rules? To find out, please register for American Marketer’s free webinar with Agility Research & Strategy on Wednesday, May 13 at 11 a.m. to noon ET (New York time).
I suspect that this period of sluggishness and apprehension will be short-lived and that, with proper precautions and strictly following advice set by global health leaders, the travel industry can bounce back within 12 months.
As social distancing becomes the new normal throughout the United States and the world, professionals across industries are making drastic and immediate changes to their work and presentation styles.
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.
Successful marketers know that the key difference between strong and weak marketing lies in understanding how consumers behave and why they behave in certain ways.
Since the 2008-09 recession, China has effectively become the tail that wags the dog of the global luxury market.
There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal.
After a long, competitive decade, luxury goods and services brands, and their agencies and consultants have finally mastered the rules of the digital marketing game – just in time for the game to change.
