American Marketer
Marketing
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.

Research
The knotty relationship between luxury and CSR

A new social listening study provides signposts for navigating perilous paths.

Retail
How brands can win over Gen Z and millennial shoppers

The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.

Apparel and accessories
Breaking the chain of gender inequality

What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.

Media/publishing
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal

The crisis has changed the relationship between luxury brands and their customers in profound ways.

Marketing
How brands can use data to make digital experiences more human

Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.

Marketing
How brands can use data to make digital experiences more human

Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.

Marketing
How to produce effective digital content

As we gear up to enter the post-pandemic business recovery, it is critical for business executives to step up their digital programs.

Retail
Touchless clienteling powers an elevated store experience

Luxury brands ought to reimagine how they will service a luxury customer safely and still provide a curated and personalized experience once the pandemic subsides.

Marketing
Challenges and opportunities that deliverable-based pricing represents to marketing

Selling time – not just with ad agencies, but all professionals who sell their professional services such as lawyers or therapists – essentially rewards inefficiency.

Marketing
How to use TikTok for influencer marketing campaigns

The brands struggling to master marketing on TikTok generally have found social media marketing success on platforms such as Facebook, Snapchat and Instagram.

Privacy
The future of privacy with Apple’s iOS 14 updates

The new Apple app regulations come as consumers are becoming increasingly protective of their online presence, what data is being collected and how it is being shared and monetized.

Marketing
Why luxury brand hate matters

Brand executives should not be in denial that their brand can also become a victim of brand hate.

Automotive
In-car tech experience should match iPhone’s: Edenspiekermann CEO

Brand touch points are currently almost exclusively digital, making it crucial that that experience reflects the promise of the brand.

Apparel and accessories
COVID-19 and fashion: Lingering effects in 2021 and beyond

While the Internet is convenient and socially distant, it does not afford consumers with what traditional shopping provides – socialization, instant gratification, tactile pleasure, true color and fit certainty.

Marketing
Meeting changed customer engagement expectations

More than half of consumers feel that brands should change the way they engage with shoppers.

Marketing
Reinventing market research in the era of consumer data empowerment

Market researchers have failed to innovate any radically disruptive breakthrough to dramatically advance their understanding of consumers to support more effective brand marketing decisions.

Automotive
Creating smarter ad experiences in auto marketing

Digital auto marketers should fully review the data-driven journey and ask: How will your digital strategy impact your consumer’s experience?

More Stories

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
By

Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.

The knotty relationship between luxury and CSR
By

A new social listening study provides signposts for navigating perilous paths.

How brands can win over Gen Z and millennial shoppers
By

The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.

Breaking the chain of gender inequality
By

What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.

More Columns