American Marketer
 Ideas and insights for marketers
  1. Luxury brands need to change their marketing strategy for India
  2. Jewelers can open new market by courting gays, lesbians
  3. From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
  4. Luxury flagship retail store may give way to brandships
  5. How CMOs can boost customer retention
  6. What struggling fashion houses can learn from DTC brands
  7. 4 trends turning the streaming business on its ear
  8. New York’s Madison Avenue eyes post-90s generation Chinese business
  9. Dolce&Gabbana’s recent China scandal: Customers wear your brand values
  10. The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World

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  1. Luxury brands need to change their marketing strategy for India
  2. Jewelers can open new market by courting gays, lesbians
  3. From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
  4. Luxury flagship retail store may give way to brandships
  5. How CMOs can boost customer retention
  6. What struggling fashion houses can learn from DTC brands
  7. 4 trends turning the streaming business on its ear
  8. New York’s Madison Avenue eyes post-90s generation Chinese business
  9. Dolce&Gabbana’s recent China scandal: Customers wear your brand values
  10. The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World