American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Education

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Shortening the recovery time for luxury retail: Re-boarding the workforce
May 21, 2020
For luxury brands, holistic sustainability means more than “going green”
October 15, 2018
Gucci Research Lab to focus on company culture as performance catalyst
November 28, 2017

7 key elements of quality
November 27, 2017
LVMH tops French student rankings of most attractive employers
April 6, 2017
Ritz-Carlton, Christie’s benefit from UHNW Chinese travel, real estate interests
March 8, 2017

Chanel, LVMH most desirable fashion companies for millennials
April 7, 2016
UHNW philanthropists gift average of $15.9M to educational causes
December 24, 2015
LVMH ranked as most preferred employer by business student survey
April 20, 2015

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now