American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Media/publishing

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The niche world of ultra-luxury brands
May 25, 2023
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
May 10, 2021
FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
November 15, 2020

10 insensitive words you need to stop using right now
November 6, 2020
Marketers take to content marketing despite reservations over ROI, measurement
July 15, 2020
Media could have more important impact on luxury business: Launchmetrics
July 2, 2020

ANA, largest trade body for US advertisers, opposes Trump executive order treating social media companies as publishers
June 3, 2020
Beauty marketer Leonard A. Lauder to spill it all in upcoming autobiography
May 11, 2020
How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
April 6, 2020

5 content marketing tactics publishers need for 2020
March 30, 2020
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
March 27, 2020
Publishers shift focus from advertiser to customer
March 3, 2020

Affluent listening of podcasts by generation and gender up
November 1, 2019
Why you are hearing from American Marketer
July 2, 2019
Introducing American Marketer
June 26, 2019

Digital driving majority of luxury ad spend growth
May 16, 2018
Luxury homebuyers look for less square footage in second home
January 12, 2018
Pairing print with online units results in ad uplift of 53pc, spurs sales: Vogue, YouGov
June 30, 2017

Print’s dominant role in luxury ad spend to succumb to digital: Zenith
April 19, 2017
Barron’s strategy to target millennials: launch new finance title
December 8, 2016
Print resiliency apparent 40 years on from Ipsos’ Affluent Survey debut
September 29, 2016

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now