American Marketer
 Ideas and insights for marketers
  1. Brand marketers need to commit to mobile ad spend
  2. CMO’s role nibbling away
  3. Is there a case for virtual influencers?
  4. Jewelers can open new market by courting gays, lesbians
  5. Spotlight Africa: In conversation with Zakary Chanou, founder of concierge service UUU
  6. Getting rich push notifications right in Apple’s iOS 10
  7. Privacy compliance is critical
  8. Measuring personalization: Moving beyond campaign-centric metrics
  9. SMS helps retailers with sales and customer engagement
  10. Tips for business-to-business mobile marketing

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Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
October 17, 2019
Rebranding can revive your business
September 30, 2019
Register now: China Outlook 2020 conference Nov. 6 New York
September 29, 2019

Personalization can work between retail merchandisers and vendor brands
September 25, 2019
Green is the new black: Backing the Fashion Pact
September 24, 2019
Only 2 days left for AMCX – register now!
September 23, 2019

Webinar on Sept. 19: “How to Win the Holiday Showdown”
September 11, 2019
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales
September 10, 2019
How to make platform choices for ecommerce in China
August 22, 2019

Chinese customer is most demanding: DLG event keynoter
August 22, 2019
What struggling fashion houses can learn from DTC brands
August 19, 2019
Marketers should prepare for Plan B
August 16, 2019

Amazon has “destroyed the retail industry”: True or false?
August 14, 2019
Indians splurging more on luxury domestically
August 8, 2019
12 luxury myths destroying your business
August 7, 2019

Why luxury marketers should double-down on Monaco
August 3, 2019
Luxury brands can bridge ecommerce and in-store retail
July 26, 2019
How Prada is transforming itself for the Digital Age
July 23, 2019

Ownership is dead. Long live usership
July 19, 2019
Pre-owned luxury comes into its own as new retail channel
July 2, 2019
Register now: AMCX: Customer Experience conference New York Sept. 25
June 25, 2019

LATEST HEADLINES
MOST POPULAR
  1. Brand marketers need to commit to mobile ad spend
  2. CMO’s role nibbling away
  3. Is there a case for virtual influencers?
  4. Jewelers can open new market by courting gays, lesbians
  5. Spotlight Africa: In conversation with Zakary Chanou, founder of concierge service UUU
  6. Getting rich push notifications right in Apple’s iOS 10
  7. Privacy compliance is critical
  8. Measuring personalization: Moving beyond campaign-centric metrics
  9. SMS helps retailers with sales and customer engagement
  10. Tips for business-to-business mobile marketing