American Marketer
 Ideas and insights for marketers
  1. Register now: AMCX: Customer Experience conference New York Sept. 25
  2. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  3. For luxury brand valuations, name is everything
  4. Influencer marketing analytics must go beyond basics
  5. Social video grows brand interaction with the postmodern consumer
  6. Luxury flagship retail store may give way to brandships
  7. How innovative beauty brands attract Gen Z consumers
  8. For luxury brands, hotels are another opportunity to enhance customer experience
  9. How retailers should hook millennial shoppers on Black Friday
  10. Apple’s iOS 11 browser update threatens online advertising, publishing

Retail

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Rebranding can revive your business
September 30, 2019
Register now: China Outlook 2020 conference Nov. 6 New York
September 29, 2019
Personalization can work between retail merchandisers and vendor brands
September 25, 2019

Green is the new black: Backing the Fashion Pact
September 24, 2019
Only 2 days left for AMCX – register now!
September 23, 2019
Webinar on Sept. 19: “How to Win the Holiday Showdown”
September 11, 2019

Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales
September 10, 2019
How to make platform choices for ecommerce in China
August 22, 2019
Chinese customer is most demanding: DLG event keynoter
August 22, 2019

What struggling fashion houses can learn from DTC brands
August 19, 2019
Marketers should prepare for Plan B
August 16, 2019
Amazon has “destroyed the retail industry”: True or false?
August 14, 2019

Indians splurging more on luxury domestically
August 8, 2019
12 luxury myths destroying your business
August 7, 2019
Why luxury marketers should double-down on Monaco
August 3, 2019

Luxury brands can bridge ecommerce and in-store retail
July 26, 2019
How Prada is transforming itself for the Digital Age
July 23, 2019
Ownership is dead. Long live usership
July 19, 2019

Pre-owned luxury comes into its own as new retail channel
July 2, 2019
Register now: AMCX: Customer Experience conference New York Sept. 25
June 25, 2019
Learning from the other side: Branding lessons from the top 5 retailers in the US
May 24, 2019

LATEST HEADLINES
MOST POPULAR
  1. Register now: AMCX: Customer Experience conference New York Sept. 25
  2. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  3. For luxury brand valuations, name is everything
  4. Influencer marketing analytics must go beyond basics
  5. Social video grows brand interaction with the postmodern consumer
  6. Luxury flagship retail store may give way to brandships
  7. How innovative beauty brands attract Gen Z consumers
  8. For luxury brands, hotels are another opportunity to enhance customer experience
  9. How retailers should hook millennial shoppers on Black Friday
  10. Apple’s iOS 11 browser update threatens online advertising, publishing