American Marketer
 Ideas and insights for marketers
  1. What Google's new policy on counterfeit goods listings means for luxury brands
  2. The pandemic recession demands a digital response
  3. Luxury brands need to change their marketing strategy for India
  4. Pandemic as pivot: How will your company emerge from COVID-19?
  5. The next evolution of influencer marketing
  6. Most influential logos of all time – and what you can learn from them
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. How luxury transformed from opulence to populace, and what it means for brands
  9. How PR can help you salvage the second half of 2020
  10. Rolex wins, Tiffany loses? Contrasts in luxury

Retail

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Fraud in the Age of Coronavirus
June 19, 2020
Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
June 16, 2020
Brands should incentivize consumers to go green
June 11, 2020

Evolution of the virtual e-vent in fashion and retail
May 22, 2020
Shortening the recovery time for luxury retail: Re-boarding the workforce
May 21, 2020
How luxury brands can earn the loyalty of younger customers
May 15, 2020

Shape of post-COVID-19 retail
May 6, 2020
Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19
April 30, 2020
Impacting shopping, 4 distinct consumer behavior trends emerging during COVID-19 crisis: EY
April 23, 2020

It’ll be OK
April 20, 2020
EU high court rules Amazon not liable for stocking infringing items sold by merchants on its platform
April 20, 2020
Store closures cleave retail into haves and have-nots as March revenue drop is worst on record
April 15, 2020

Luxury market will take years to recover from COVID-19
April 15, 2020
Right discount: Best coupon marketing strategies for 2020
April 15, 2020
Implications for the fashion, apparel and beauty industries due to the coronavirus
April 14, 2020

How resale, rental and flex payments can put luxury within reach – especially now
April 3, 2020
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
October 17, 2019
Rebranding can revive your business
September 30, 2019

Register now: China Outlook 2020 conference Nov. 6 New York
September 29, 2019
Personalization can work between retail merchandisers and vendor brands
September 25, 2019
Green is the new black: Backing the Fashion Pact
September 24, 2019

LATEST HEADLINES
MOST POPULAR
  1. What Google's new policy on counterfeit goods listings means for luxury brands
  2. The pandemic recession demands a digital response
  3. Luxury brands need to change their marketing strategy for India
  4. Pandemic as pivot: How will your company emerge from COVID-19?
  5. The next evolution of influencer marketing
  6. Most influential logos of all time – and what you can learn from them
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. How luxury transformed from opulence to populace, and what it means for brands
  9. How PR can help you salvage the second half of 2020
  10. Rolex wins, Tiffany loses? Contrasts in luxury