American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Retail

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How brands can win over Gen Z and millennial shoppers
May 20, 2021
Touchless clienteling powers an elevated store experience
April 27, 2021
Turn to Walmart, Walgreens and Target to distribute COVID-19 vaccines to US consumers
January 10, 2021

With Amazon Prime Day, the 2020 holiday season is officially here
October 12, 2020
Retailers expanding pickup options, facing staff shortages this holiday season: report
October 9, 2020
Hermès handbags continue to dominate secondhand market: Rebag
October 2, 2020

Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook
October 1, 2020
China luxury market to grow 20-30pc this year: BCG-Tencent
September 28, 2020
Affluents in Asia looking to reward themselves post-COVID: Agility
September 25, 2020

US versus China: The affluent consumer’s mindset post COVID-19
September 24, 2020
Generational differences persist among holiday shoppers: report
September 21, 2020
Holiday retail sales could diverge based on consumer confidence: Deloitte
September 17, 2020

Livestreaming commerce to reach $100B in China by 2023: Forrester
August 25, 2020
China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers
August 13, 2020
How consumer spending fared so far through 2020
August 12, 2020

Retailers should focus on fulfillment, personalization this holiday season
August 11, 2020
Hear eBay, Saks, Alibaba, Facebook, BCG, Forrester, McCann, Bentley and Harrods at Future of Luxury eConference Sept. 23-24
August 11, 2020
Contactless payments more common due to COVID concerns
August 7, 2020

NRF shares concerns over economic recovery as COVID spreads
August 3, 2020
Preference for online shopping will continue through holidays: survey
August 3, 2020
Streetwear dominates Lyst Index as COVID changes consumer habits
July 29, 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now