American Marketer
 Ideas and insights for marketers
  1. Email, app top channels as US consumers plan majority of holiday shopping online
  2. Jewelers can open new market by courting gays, lesbians
  3. The new white-glove service
  4. From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
  5. Luxury flagship retail store may give way to brandships
  6. What struggling fashion houses can learn from DTC brands
  7. 4 trends turning the streaming business on its ear
  8. New York’s Madison Avenue eyes post-90s generation Chinese business
  9. Dolce&Gabbana’s recent China scandal: Customers wear your brand values
  10. The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World

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Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
October 17, 2019
Rebranding can revive your business
September 30, 2019
Register now: China Outlook 2020 conference Nov. 6 New York
September 29, 2019

Personalization can work between retail merchandisers and vendor brands
September 25, 2019
Green is the new black: Backing the Fashion Pact
September 24, 2019
Only 2 days left for AMCX – register now!
September 23, 2019

Webinar on Sept. 19: “How to Win the Holiday Showdown”
September 11, 2019
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales
September 10, 2019
How to make platform choices for ecommerce in China
August 22, 2019

Chinese customer is most demanding: DLG event keynoter
August 22, 2019
What struggling fashion houses can learn from DTC brands
August 19, 2019
Marketers should prepare for Plan B
August 16, 2019

Amazon has “destroyed the retail industry”: True or false?
August 14, 2019
Indians splurging more on luxury domestically
August 8, 2019
12 luxury myths destroying your business
August 7, 2019

Why luxury marketers should double-down on Monaco
August 3, 2019
Luxury brands can bridge ecommerce and in-store retail
July 26, 2019
How Prada is transforming itself for the Digital Age
July 23, 2019

Ownership is dead. Long live usership
July 19, 2019
Pre-owned luxury comes into its own as new retail channel
July 2, 2019
Register now: AMCX: Customer Experience conference New York Sept. 25
June 25, 2019

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  1. Email, app top channels as US consumers plan majority of holiday shopping online
  2. Jewelers can open new market by courting gays, lesbians
  3. The new white-glove service
  4. From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
  5. Luxury flagship retail store may give way to brandships
  6. What struggling fashion houses can learn from DTC brands
  7. 4 trends turning the streaming business on its ear
  8. New York’s Madison Avenue eyes post-90s generation Chinese business
  9. Dolce&Gabbana’s recent China scandal: Customers wear your brand values
  10. The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World