American Marketer
 Ideas and insights for marketers
  1. Contextual content strategy: Lexus’ approach to personalization
  2. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  3. Communications in a pandemic: Why now is not the time for silence
  4. Thoughts on Oculus, the Westfield World Trade Center mall in New York
  5. Finding unexpected value in unprecedented times
  6. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
  7. Satta Matturi eyes gap in African-themed jewelry market
  8. 7 key elements of quality
  9. How emerging luxury brands can go-it-alone internationally
  10. The race to the $22B mobile ads market

Retail

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How resale, rental and flex payments can put luxury within reach – especially now
April 3, 2020
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
October 17, 2019
Rebranding can revive your business
September 30, 2019

Register now: China Outlook 2020 conference Nov. 6 New York
September 29, 2019
Personalization can work between retail merchandisers and vendor brands
September 25, 2019
Green is the new black: Backing the Fashion Pact
September 24, 2019

Only 2 days left for AMCX – register now!
September 23, 2019
Webinar on Sept. 19: “How to Win the Holiday Showdown”
September 11, 2019
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales
September 10, 2019

How to make platform choices for ecommerce in China
August 22, 2019
Chinese customer is most demanding: DLG event keynoter
August 22, 2019
What struggling fashion houses can learn from DTC brands
August 19, 2019

Marketers should prepare for Plan B
August 16, 2019
Amazon has “destroyed the retail industry”: True or false?
August 14, 2019
Indians splurging more on luxury domestically
August 8, 2019

12 luxury myths destroying your business
August 7, 2019
Why luxury marketers should double-down on Monaco
August 3, 2019
Luxury brands can bridge ecommerce and in-store retail
July 26, 2019

How Prada is transforming itself for the Digital Age
July 23, 2019
Ownership is dead. Long live usership
July 19, 2019
Pre-owned luxury comes into its own as new retail channel
July 2, 2019

LATEST HEADLINES
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  1. Contextual content strategy: Lexus’ approach to personalization
  2. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  3. Communications in a pandemic: Why now is not the time for silence
  4. Thoughts on Oculus, the Westfield World Trade Center mall in New York
  5. Finding unexpected value in unprecedented times
  6. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
  7. Satta Matturi eyes gap in African-themed jewelry market
  8. 7 key elements of quality
  9. How emerging luxury brands can go-it-alone internationally
  10. The race to the $22B mobile ads market