American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Retail

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What luxury customers want from bricks-and-mortar retail
January 28, 2022
Brands must bridge the digital-physical divide
January 25, 2022
Tighter returns policies, packaging as storefront to define Retail 2022
January 23, 2022

Retail will retain pricing power in 2022
January 16, 2022
7 trends that will make or break your client relationships
January 6, 2022
Risks to China’s growth in luxury retail
December 22, 2021

Creating the sound of luxury
August 9, 2021
How brands can win over Gen Z and millennial shoppers
May 20, 2021
Touchless clienteling powers an elevated store experience
April 27, 2021

Turn to Walmart, Walgreens and Target to distribute COVID-19 vaccines to US consumers
January 10, 2021
With Amazon Prime Day, the 2020 holiday season is officially here
October 12, 2020
Retailers expanding pickup options, facing staff shortages this holiday season: report
October 9, 2020

Hermès handbags continue to dominate secondhand market: Rebag
October 2, 2020
Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook
October 1, 2020
China luxury market to grow 20-30pc this year: BCG-Tencent
September 28, 2020

Affluents in Asia looking to reward themselves post-COVID: Agility
September 25, 2020
US versus China: The affluent consumer’s mindset post COVID-19
September 24, 2020
Generational differences persist among holiday shoppers: report
September 21, 2020

Holiday retail sales could diverge based on consumer confidence: Deloitte
September 17, 2020
Livestreaming commerce to reach $100B in China by 2023: Forrester
August 25, 2020
China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers
August 13, 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now