American Marketer
 Ideas and insights for marketers
  1. What Google's new policy on counterfeit goods listings means for luxury brands
  2. The pandemic recession demands a digital response
  3. Luxury brands need to change their marketing strategy for India
  4. Pandemic as pivot: How will your company emerge from COVID-19?
  5. The next evolution of influencer marketing
  6. Most influential logos of all time – and what you can learn from them
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. How luxury transformed from opulence to populace, and what it means for brands
  9. How PR can help you salvage the second half of 2020
  10. Rolex wins, Tiffany loses? Contrasts in luxury

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Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19
April 30, 2020
Indians splurging more on luxury domestically
August 8, 2019
Ownership is dead. Long live usership
July 19, 2019

Contextual content strategy: Lexus’ approach to personalization
May 21, 2019
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  1. What Google's new policy on counterfeit goods listings means for luxury brands
  2. The pandemic recession demands a digital response
  3. Luxury brands need to change their marketing strategy for India
  4. Pandemic as pivot: How will your company emerge from COVID-19?
  5. The next evolution of influencer marketing
  6. Most influential logos of all time – and what you can learn from them
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. How luxury transformed from opulence to populace, and what it means for brands
  9. How PR can help you salvage the second half of 2020
  10. Rolex wins, Tiffany loses? Contrasts in luxury