American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Luxury car customers are less satisfied than last year
August 26, 2020
Coronavirus has changed commuting, maybe for good: study
August 24, 2020
Jaguar Land Rover cuts carbon emissions with new recycling initiative
August 21, 2020

Mercedes-Benz tops customer satisfaction index for Web site shoppers in US: J. D. Power
July 17, 2020
Lexus and Sephora lead among luxury brands on Forrester’s CX report
June 22, 2020
BMW earns high brand intimacy, as luxury shows lackluster performance overall: report
June 10, 2020

Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19
April 30, 2020
Wealthy spend more in areas with greater income inequality
February 7, 2020
Consumers cite cost, charging concerns as roadblock to EV adoption
January 14, 2020

Land Rover tops J.D. Power winter rankings for online shopper experience
January 8, 2020
Technology plays vital role in dealership satisfaction
November 14, 2019
Audi finds most drivers curious, but uninformed about AVs
September 30, 2019

Less than a third of Gen Z prioritizing car ownership: Experian
September 24, 2019
Drivers remain unconvinced by automated features: Ipsos
September 16, 2019
Drivers feel disconnected from auto technology: J.D. Power
August 28, 2019

Automakers’ consumer satisfaction slips as quality, value scores decline
August 26, 2019
More than 50pc of vehicle research done via mobile: report
August 19, 2019
Consumers lack confidence in auto’s future mobility
August 2, 2019

Porsche tops in driver satisfaction as automakers improve: J.D. Power
July 26, 2019
Ownership is dead. Long live usership
July 19, 2019
SUVs, blindspot detection deciding factors for purchase across segments: report
July 2, 2019

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now