American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Automotive

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In-car tech experience should match iPhone’s: Edenspiekermann CEO
April 13, 2021
Creating smarter ad experiences in auto marketing
March 22, 2021
Luxury car customers are less satisfied than last year
August 26, 2020

Coronavirus has changed commuting, maybe for good: study
August 24, 2020
Jaguar Land Rover cuts carbon emissions with new recycling initiative
August 21, 2020
Mercedes-Benz tops customer satisfaction index for Web site shoppers in US: J. D. Power
July 17, 2020

Lexus and Sephora lead among luxury brands on Forrester’s CX report
June 22, 2020
BMW earns high brand intimacy, as luxury shows lackluster performance overall: report
June 10, 2020
Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19
April 30, 2020

Wealthy spend more in areas with greater income inequality
February 7, 2020
Consumers cite cost, charging concerns as roadblock to EV adoption
January 14, 2020
Land Rover tops J.D. Power winter rankings for online shopper experience
January 8, 2020

Technology plays vital role in dealership satisfaction
November 14, 2019
Audi finds most drivers curious, but uninformed about AVs
September 30, 2019
Less than a third of Gen Z prioritizing car ownership: Experian
September 24, 2019

Drivers remain unconvinced by automated features: Ipsos
September 16, 2019
Drivers feel disconnected from auto technology: J.D. Power
August 28, 2019
Automakers’ consumer satisfaction slips as quality, value scores decline
August 26, 2019

More than 50pc of vehicle research done via mobile: report
August 19, 2019
Consumers lack confidence in auto’s future mobility
August 2, 2019
Porsche tops in driver satisfaction as automakers improve: J.D. Power
July 26, 2019

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now