American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Consumer packaged goods

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6 ways how consumer goods and services will transform post-pandemic
June 4, 2020
Digital engagement increasingly influences beauty purchases
March 13, 2020
Healthfulness, indulgence win today’s consumer
March 6, 2018

Ecommerce growth will slow over next 3 years: BCG
June 14, 2016
True omnichannel shopping experiences still years away: BRP
January 20, 2016
Luxury exceeds $1T mark due to art, auto and travel sectors: Bain
October 30, 2015

Local Chinese brands gaining market share from foreign competitors: Bain
July 2, 2015
China slowdown offset by “high-speed” households: report
June 30, 2015
Ultra-affluent most likely to spend on luxury vacations: report
June 23, 2015

62pc of global execs think customer loyalty is fading: Bain
June 16, 2015
South Korea emerging as top global tastemaker: L2
November 12, 2014
Interior Brazilian cities poised to ignite next wave of growth: BCG
June 5, 2014

90pc of product-related online activity in China used to educate: BCG
April 24, 2014
Holiday spending expectations exceeded by 24pc: report
April 21, 2014
92pc of affluent consumers made online purchase in Q4 of 2013: report
April 17, 2014

77pc of affluent millennials optimistic about economy: report
April 3, 2014
Expert content lifts purchase intent more than branded user-generated media
March 31, 2014
Young affluents provide the best growth potential: study
March 14, 2014

The global retail store is dead, claims BCG
January 31, 2014
L2 Think Tank is 2013 Luxury Researcher of the Year
December 27, 2013
40,000 identified sellers hawking counterfeit beauty and health products: study
October 14, 2013

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MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now