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Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 27, 2021 By

Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.

The knotty relationship between luxury and CSR
June 7, 2021 By

A new social listening study provides signposts for navigating perilous paths.

How brands can win over Gen Z and millennial shoppers
May 20, 2021 By

The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.

Breaking the chain of gender inequality
May 14, 2021 By

What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.

How brands can use data to make digital experiences more human
April 29, 2021 By

Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.

How to produce effective digital content
April 28, 2021 By

As we gear up to enter the post-pandemic business recovery, it is critical for business executives to step up their digital programs.

Touchless clienteling powers an elevated store experience
April 27, 2021 By

Luxury brands ought to reimagine how they will service a luxury customer safely and still provide a curated and personalized experience once the pandemic subsides.

How to use TikTok for influencer marketing campaigns
April 20, 2021 By

The brands struggling to master marketing on TikTok generally have found social media marketing success on platforms such as Facebook, Snapchat and Instagram.

The future of privacy with Apple’s iOS 14 updates
April 19, 2021 By

The new Apple app regulations come as consumers are becoming increasingly protective of their online presence, what data is being collected and how it is being shared and monetized.

Why luxury brand hate matters
April 15, 2021 By

Brand executives should not be in denial that their brand can also become a victim of brand hate.

In-car tech experience should match iPhone’s: Edenspiekermann CEO
April 13, 2021 By

Brand touch points are currently almost exclusively digital, making it crucial that that experience reflects the promise of the brand.

Meeting changed customer engagement expectations
April 11, 2021 By

More than half of consumers feel that brands should change the way they engage with shoppers.

Reinventing market research in the era of consumer data empowerment
April 8, 2021 By

Market researchers have failed to innovate any radically disruptive breakthrough to dramatically advance their understanding of consumers to support more effective brand marketing decisions.

How luxury brands will leverage digital to deepen the VIP experience
March 8, 2021 By

The stakes for attracting and retaining VIP customers have never been higher.

Fashion and luxury’s future tied to technology innovations
March 3, 2021 By

From AI-based style, trend and product forecasting to robotic manufacturing, merchandise planning, predictive sales and customer targeting, the entire process seems to be digitally intelligent.

Why direct mail never deserved to go out of fashion
February 25, 2021 By

It is understandable that the generational shift that happened in the marketing departments would come with more emphasis being placed on digital marketing, but the shift has been so sudden that valuable opportunities for revenue growth are being missed.

Trade secrets: What fashion and luxury goods companies need to know
February 16, 2021 By

Critical to maintaining the protection of the trade secrets is that the business has taken “reasonable measures” to keep such information secret.

Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
February 14, 2021 By

If you start out by looking outside for consumer needs and market gaps, you will never be anything but opportunistic. You will be running after opportunities rather than leading with a sense of mission. You will be defined by what is rather than inspiring what could be.

The boss belongs on the shop floor: Lessons for luxury from Elon Musk
January 24, 2021 By

Elon Musk recently had some blunt advice for leaders in ivory towers: “Is your product as awesome as it could be? Probably not.”

Turn to Walmart, Walgreens and Target to distribute COVID-19 vaccines to US consumers
January 10, 2021 By

If the vaccination pace continues at its current rate, it could take upwards of 10 years for U.S. consumers to get vaccinated.

As luxury adapts to pandemic, mind the legal challenges ahead
January 3, 2021 By

As the business environment evolves, legal issues that were once obscure or unheard-of now become important. Part of such an effective survival strategy is understanding what the legal trends will be and the best legal strategies to deal with them.