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Managing an ecommerce pivot during an economic crisis
November 30, 2020 By

How exactly can a company new to ecommerce optimize digital channels to provide a frictionless customer experience – from first touch, to transaction, to support?

Connections redefined: What authenticity really means
November 24, 2020 By

We are seeing a slew of brands beginning to redefine what they stand for in the face of systemic changes, new pushes for equality, and the desire to help others. Many are even taking political stances.

7 trends to watch in luxury influencer marketing in 2021
November 23, 2020 By

Luxury brands continue to face the challenge of digital transformation. While other industries have accelerated the rate of change, luxury has mainly been experimenting.

How print can help luxury brands connect with digital consumers
November 19, 2020 By

Since the onset of the coronavirus pandemic, in-store shopping has seen a sharp decline. And, beyond the pandemic, luxury consumers are changing.

Why HENRYs still should be a key target for luxury brands
November 17, 2020 By

In the midst of a pandemic that has affected the incomes of millions of consumers, targeting young affluents may seem ill advised, but it is critical to set the marketing table for when this crisis is finally over.

5 steps to designing and implementing a client win-back program
November 16, 2020 By

The sad truth is that you are going to lose customers. A Zendesk study found that 66 percent of business-to-business customers left after one bad experience.

How marketers can gain from AI chatbots
November 12, 2020 By

Businesses that have not yet invested in basic automation systems such as consumer-facing chatbots must now grapple with the question of whether to invest time and capital into the development of such systems.

10 insensitive words you need to stop using right now
November 6, 2020 By

The way we use language changes as the culture at large changes, and the trend is towards respectful, people-first language.

How the design industry is adopting the luxury business model
November 5, 2020 By

The continued expansion of wealth over the last 15 years should have been positive for all who serve the affluent. But that is not what happened.

What to expect on Singles’ Day 2020
November 3, 2020 By

We are approaching the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world. This will be the longest and most complex Double 11 ever.

Essential email marketing tips for luxury brands
November 2, 2020 By

Email marketing – a longstanding digital marketing practice that offers a direct touch point to consumers – has increased in importance this year.

Connecting with customers where they are during challenging times
October 14, 2020 By

When the lockdowns began in March, the changes — or lack thereof — in the way brands continued to market to consumers seemingly emerged almost overnight.

Dutch court allows Nike to ban sales on Amazon
October 12, 2020 By

A recent decision by the Amsterdam Court of Appeal holds that Nike’s European affiliate could contractually bar an Italian distributor, Action Sport, from selling genuine Nike goods on Amazon.

How email helps emerging luxury labels to outperform legacy brands
October 8, 2020 By

The new “luxury” may be advanced personalized emails this holiday season. For emerging luxury brands, the pressure to compete with heritage brands in the coming weeks may be heavier than ever.

How should a true CRM program work?
September 30, 2020 By

Brands must increasingly demonstrate their loyalty to customers in a reversal of the traditional paradigm.

Chanel taught me everything I need to know about luxury
September 23, 2020 By

And much of it has nothing to do with the clothes.

3 digital strategies to improve your luxury brand’s ecommerce performance
September 22, 2020 By

The challenge for luxury brands is finding ways to shift physical store experiences online to save their margins.

Entering a new era of luxury marketing
September 21, 2020 By

We have ended a long chapter in luxury retail and service, and now we are starting a new one that will define marketing for the next decade.

Personalization: The key to competing with Amazon Luxury
September 18, 2020 By

While Amazon’s newest marketplace will help struggling luxury retailers approach the ecommerce audience without needing to develop their own interface, this launch has prompted discussion as to whether this latest move from Amazon is a lifeline for the industry or a competitive threat.

Macy’s plans for Bloomingdale’s: Reclaim luxury leadership
September 16, 2020 By

In Macy’s Inc.’s recent earnings call, the most surprising news was the opportunity it sees in luxury. It surprised CNBC’s Lauren Thomas too, who immediately got on the phone with CEO Jeff Gennette to get the scoop.

Models’ suit against Vogue, Moda Operandi: How changes in business affect a company’s legal concerns
September 15, 2020 By

A recent lawsuit, entitled Champion v. Moda Operandi Inc. and filed in federal court in Manhattan, involves 38 fashion “supermodels,” bringing claims against online designer outlet Modus Operandi and its marketing partner, Vogue.