- No categories
Just take one issue: Ecommerce returns more than doubled in 2020 from 2019 and cost the industry $428 billion.
For the first time in history, the size of global U.S. dollar millionaires exceeds 1 percent of the total world population.
Authentic goods, too, can turn into counterfeits as a matter of law, depending on how extensively they are altered.
In its traditional sense, luxury suggests exclusivity and extravagance, but this concept continues to blur.
When you are in business, and you are looking to use your digital presence to drive customers and revenue, invisibility is not a good thing.
Without such IP rights, companies are often in the wilderness when confronted with instances of such misappropriation.
As consumers spend an increasing portion of their time online, many consumers have become as or even more invested, both financially and emotionally, in their digital selves as they are in the physical world.
Whether you are strategic about it or not, the music and sound associated with your environment – your brand – is telling a story.
The realities of determining whether a particular use is “fair” often results in murky and hard-to-predict outcomes.
Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.
A new social listening study provides signposts for navigating perilous paths.
The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.
What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.
Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.
As we gear up to enter the post-pandemic business recovery, it is critical for business executives to step up their digital programs.
Luxury brands ought to reimagine how they will service a luxury customer safely and still provide a curated and personalized experience once the pandemic subsides.
The brands struggling to master marketing on TikTok generally have found social media marketing success on platforms such as Facebook, Snapchat and Instagram.
The new Apple app regulations come as consumers are becoming increasingly protective of their online presence, what data is being collected and how it is being shared and monetized.
Brand executives should not be in denial that their brand can also become a victim of brand hate.
Brand touch points are currently almost exclusively digital, making it crucial that that experience reflects the promise of the brand.
More than half of consumers feel that brands should change the way they engage with shoppers.
