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It is understandable that the generational shift that happened in the marketing departments would come with more emphasis being placed on digital marketing, but the shift has been so sudden that valuable opportunities for revenue growth are being missed.
Critical to maintaining the protection of the trade secrets is that the business has taken “reasonable measures” to keep such information secret.
If you start out by looking outside for consumer needs and market gaps, you will never be anything but opportunistic. You will be running after opportunities rather than leading with a sense of mission. You will be defined by what is rather than inspiring what could be.
Elon Musk recently had some blunt advice for leaders in ivory towers: “Is your product as awesome as it could be? Probably not.”
If the vaccination pace continues at its current rate, it could take upwards of 10 years for U.S. consumers to get vaccinated.
As the business environment evolves, legal issues that were once obscure or unheard-of now become important. Part of such an effective survival strategy is understanding what the legal trends will be and the best legal strategies to deal with them.
Recent research estimates that one in five employees will have an artificial intelligence (AI) system as their coworker by 2022.
Most CEOs would nod that the digital revolution is underway, but plenty have not fully understood what this means for their sales efforts. Here are five guidelines to ensure that your business is the “disruptor,” not the “disrupted.”
How exactly can a company new to ecommerce optimize digital channels to provide a frictionless customer experience – from first touch, to transaction, to support?
We are seeing a slew of brands beginning to redefine what they stand for in the face of systemic changes, new pushes for equality, and the desire to help others. Many are even taking political stances.
Luxury brands continue to face the challenge of digital transformation. While other industries have accelerated the rate of change, luxury has mainly been experimenting.
Since the onset of the coronavirus pandemic, in-store shopping has seen a sharp decline. And, beyond the pandemic, luxury consumers are changing.
In the midst of a pandemic that has affected the incomes of millions of consumers, targeting young affluents may seem ill advised, but it is critical to set the marketing table for when this crisis is finally over.
The sad truth is that you are going to lose customers. A Zendesk study found that 66 percent of business-to-business customers left after one bad experience.
Businesses that have not yet invested in basic automation systems such as consumer-facing chatbots must now grapple with the question of whether to invest time and capital into the development of such systems.
The way we use language changes as the culture at large changes, and the trend is towards respectful, people-first language.
The continued expansion of wealth over the last 15 years should have been positive for all who serve the affluent. But that is not what happened.
We are approaching the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world. This will be the longest and most complex Double 11 ever.
Email marketing – a longstanding digital marketing practice that offers a direct touch point to consumers – has increased in importance this year.
When the lockdowns began in March, the changes — or lack thereof — in the way brands continued to market to consumers seemingly emerged almost overnight.
A recent decision by the Amsterdam Court of Appeal holds that Nike’s European affiliate could contractually bar an Italian distributor, Action Sport, from selling genuine Nike goods on Amazon.