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Apple’s recent change to the ID for Advertisers (IDFA) represented a tectonic shift for the brand marketing ecosystem, which now must be laser-focused on first-party data.
A new social listening study provides signposts for navigating perilous paths.
The luxury market is rapidly changing. What used to be only for the well-monied is now a democratic idea with younger generations looking for deals, even from high-end designers.
What was once strictly the realm of gamers and experimental developers is now flourishing into a substantial wing of the fashion industry.
Even as countries pass increasingly strict regulations, and even as consumers become increasingly wary of what brands are doing with their data, 88 percent of marketers said collecting and storing customer data is a high or their highest priority.
As we gear up to enter the post-pandemic business recovery, it is critical for business executives to step up their digital programs.
Luxury brands ought to reimagine how they will service a luxury customer safely and still provide a curated and personalized experience once the pandemic subsides.
The brands struggling to master marketing on TikTok generally have found social media marketing success on platforms such as Facebook, Snapchat and Instagram.
The new Apple app regulations come as consumers are becoming increasingly protective of their online presence, what data is being collected and how it is being shared and monetized.
Brand executives should not be in denial that their brand can also become a victim of brand hate.
Brand touch points are currently almost exclusively digital, making it crucial that that experience reflects the promise of the brand.
More than half of consumers feel that brands should change the way they engage with shoppers.
Market researchers have failed to innovate any radically disruptive breakthrough to dramatically advance their understanding of consumers to support more effective brand marketing decisions.
The stakes for attracting and retaining VIP customers have never been higher.
From AI-based style, trend and product forecasting to robotic manufacturing, merchandise planning, predictive sales and customer targeting, the entire process seems to be digitally intelligent.
It is understandable that the generational shift that happened in the marketing departments would come with more emphasis being placed on digital marketing, but the shift has been so sudden that valuable opportunities for revenue growth are being missed.
Critical to maintaining the protection of the trade secrets is that the business has taken “reasonable measures” to keep such information secret.
If you start out by looking outside for consumer needs and market gaps, you will never be anything but opportunistic. You will be running after opportunities rather than leading with a sense of mission. You will be defined by what is rather than inspiring what could be.
Elon Musk recently had some blunt advice for leaders in ivory towers: “Is your product as awesome as it could be? Probably not.”
If the vaccination pace continues at its current rate, it could take upwards of 10 years for U.S. consumers to get vaccinated.
As the business environment evolves, legal issues that were once obscure or unheard-of now become important. Part of such an effective survival strategy is understanding what the legal trends will be and the best legal strategies to deal with them.