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How Discord helps build brand communities
January 23, 2023 By

What differentiates Discord from Web 2.0 social media platforms – and makes it potentially  appealing to consumer brands – is directness.

Issues impacting retailers in 2023
January 3, 2023 By

As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.

Making TikTok video creative better
December 22, 2022 By

Ads on TikTok cannot really feel like ads. Many brands have already figured this out.

Going global to local with data-driven creative
December 2, 2022 By

Every local market has a story about receiving global creative assets and worrying that they will not be relevant to their audience.

Discounting merchandise while maintaining brand integrity
November 30, 2022 By

For high-end brands, discounts bring a risk of overexposing products and damaging the brand image.

Unionization’s impact on fashion
October 14, 2022 By

Understanding the effect of unionization on the workplace is paramount importance.

Bridalwear battle, in era of social media, is cautionary tale for self-named brands
October 12, 2022 By

Social media is an increasingly powerful tool in consumer marketing, but ownership of these accounts may be questioned or outright transferred if certain factors are met.

5 digital innovations changing luxury’s future
July 19, 2022 By

While fashion and luxury remain as enticing as ever, technology is decoding the equations to make them approachable, transparent and inclusive.

Another Louboutin vs. Amazon referral faces off in EU court
June 9, 2022 By

The referrals seek to determine whether Amazon can be found liable for the display of advertisements and the delivery of the infringing goods offered for sale on the platform.

Looming choice: MOVID or NOVID?
May 20, 2022 By

With the worst of the pandemic behind us, everyone is struggling with what to do next – hybrid workforce, all onsite, all remote, company retreats, parties, reunions and weddings.

Embracing installment plans, incrementality and in-store sales attribution
April 21, 2022 By

Incrementality is becoming a must-have superpower for marketers to connect the dots between customers and their desired business outcomes. 

New York fashion model, creative agencies on hook for higher licensing, pay?
April 20, 2022 By

If passed, the bill imposes significant compliance requirements for all businesses in the fashion and modeling industry.

Metaverse opens new universe for brands
April 11, 2022 By

New research finds just two-in-ten consumers are interested in socializing in virtual spaces.

High evidentiary bar needed for trade dress protection
March 27, 2022 By

Trade dress – the right pressed by Cult Gaia – is a form of trademark in which the design itself functions to convey to the consuming public the source of the product.

Convergence of luxury and anti-money laundering
March 14, 2022 By

The reality is that the global wealth graph of the world’s wealthiest individuals and their networks have always had significant overlap with the global networks of individuals from a compliance risk standpoint.

Will brands incur admin, financial burdens of work-from-home trend?
February 27, 2022 By

There are several legal intricacies related to an employer’s workplace flexibility.

What luxury customers want from bricks-and-mortar retail
January 28, 2022 By

Since traffic is not guaranteed to continue, how will luxury retailers keep up the demand for customers to visit bricks-and-mortar stores?

Brands must bridge the digital-physical divide
January 25, 2022 By

As luxury goods become more ubiquitous and easier to access, consumers are turning towards unique, irreproducible experiences to fulfill a desire for the exclusive.

Time for luxury brands to open their metaverse flagship store
January 24, 2022 By

If it is just a simulation of an existing flagship store, brands and retailers will not tap the potential of the metaverse.

Tighter returns policies, packaging as storefront to define Retail 2022
January 23, 2022 By

For some brands, it is all about promoting preferred behaviors to cut down on costs.

Retail will retain pricing power in 2022
January 16, 2022 By

Consumption habits seem to be shifting from essentials back to desires.