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Despite some lingering pessimism, the overall inclination reflects promising growth in optimism and belief in China’s trajectory.
Amazon is seeking to increase foot traffic in its stores and gather customer behavior data for strategic planning and network design.
Millennial and Gen Z consumers, who form a significant portion of Asia’s luxury market, have redefined the very meaning of luxury.
Bain & Company projects that the luxury goods market will continue to experience positive growth, rising by 60 percent in value by the end of the decade.
The luxury world is dominated by mega brands and luxury groups such as LVMH, Chanel or high-end car marques who have the marketing might and mass-market appeal to launch multiple products across many price points to the widest audience. But there is a whole universe of brands that only service a handful of customers.
AI-powered chatbots can help provide better product discovery and recommendations, improved customer satisfaction, decreased return rates and better conversion and retention.
Tech-savvy consumers currently expect the same kind of first-class experience when shopping online for high-end jewelry that was once only available by going to a bricks-and-mortar location.
Brands have been slow to adopt a GA4 strategy despite the risk of losing their year-over-year data once the switch becomes permanent.
Even the goods or services brands that deliver cheap commodities, suboptimal products and poor service can tell a story that may bring a customer to tears.
These near-perfect replicas are virtually indistinguishable from the genuine article, sometimes even leaving consumers in the resale market unsure of what they are truly buying.
Not a lot of creatives learn about marketing, and not a lot of marketers learn about design.
For more than three decades, several global luxury brands have secretly subcontracted their embroidery work to Indian karigars, or craftsmen.
The INFORM Act will make it easier for consumers to identify exactly who they are buying from while making it harder for deceitful sellers to avoid identification.
The rental market slowdown is now here. What is next for owners and operators?
A bank account does not function like a safe deposit box where your money is kept segregated and available to you when you claim it.
The housing market in the United States is stabilizing in 2023, not crashing.
Influencers play a leading role in guiding purchasing decisions in Asia, with more than 80 percent of consumers likelier to buy a product if it has been recommended by a social media influencer.
Ramping revenue and scaling operations before you have defined a unique and sustainable market position can be risky in the long term.
With judicious planning and diversification of financial loyalty, companies may be less scathed when the next collapse occurs.
We should expect to see more high-profile unionization efforts and continued employee activism.
The appeal of jewelry goes well beyond its simple commodity value.