American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Software and technology

  • No categories
AI-powered chatbots will boost fashion CX
May 25, 2023
Switching from Universal Analytics to Google Analytics 4
May 22, 2023
How to navigate ChatGPT’s disruptive innovation
February 17, 2023

How Google’s new algorithm could kill your business
September 20, 2021
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 27, 2021
Breaking the chain of gender inequality
May 14, 2021

Touchless clienteling powers an elevated store experience
April 27, 2021
In-car tech experience should match iPhone’s: Edenspiekermann CEO
April 13, 2021
Evaluating the viability of AI in the workplace
December 15, 2020

How marketers can gain from AI chatbots
November 12, 2020
Automation is key beneficiary of COVID-19 changes: Frost & Sullivan
September 30, 2020
The pandemic recession demands a digital response
July 2, 2020

6 ways how consumer goods and services will transform post-pandemic
June 4, 2020
Embrace the craftsmanship behind digital
April 28, 2020
7 ways to use AI to boost your sales
April 23, 2020

Affluent are early tech adopters: YouGov
October 17, 2019
Consumers increasingly turning to AI assistants for product advice, customer service
September 17, 2019
How Gucci and Chanel are going mobile to enhance customer experience
July 12, 2019

Marketers not yet leveraging AI to full potential: Forrester
May 9, 2019
Travelers more interested in mobile apps than in-room devices: report
April 17, 2019
Traditional watch brands dominated by Apple, Samsung in smartwatches
February 19, 2019

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now