American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Research

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British luxury brands look to overhaul UK policies as pandemic woes deepen
October 15, 2020
Despite weariness about in-store shopping, consumers ready to spend this holiday season
October 14, 2020
With Amazon Prime Day, the 2020 holiday season is officially here
October 12, 2020

With Amazon Prime Day, the 2020 holiday season is officially here
October 12, 2020
Retailers expanding pickup options, facing staff shortages this holiday season: report
October 9, 2020
2021: What are the Asian wealthy focusing on?
October 9, 2020

Wealth of world’s richest takes hit amid pandemic: Wealth-X
October 8, 2020
Billionaire wealth up, as tech, healthcare sectors thrive during pandemic
October 7, 2020
Luxury stocks end September on a high note, but is trouble ahead?
October 7, 2020

Luxury brands have wealth of opportunities as UHNWI successfully manage crisis
October 6, 2020
Key takeaways from the 2020 BCG x Tencent Digital Luxury Report
October 5, 2020
Omnichannel is still the future of consumer buying: Forrester
October 2, 2020

Hermès handbags continue to dominate secondhand market: Rebag
October 2, 2020
Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook
October 1, 2020
Real estate trends do not spell the end of cities after lockdowns: Knight Frank
October 1, 2020

Automation is key beneficiary of COVID-19 changes: Frost & Sullivan
September 30, 2020
China luxury market to grow 20-30pc this year: BCG-Tencent
September 28, 2020
Affluents in Asia looking to reward themselves post-COVID: Agility
September 25, 2020

US versus China: The affluent consumer’s mindset post COVID-19
September 24, 2020
Luxury recovery in China likely to determine industry trajectory in coming years
September 24, 2020
One in four high-net-worth individuals expect their wealth to decrease temporarily
September 23, 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now