American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Financial services

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Wealth of world’s richest takes hit amid pandemic: Wealth-X
October 8, 2020
Luxury brands have wealth of opportunities as UHNWI successfully manage crisis
October 6, 2020
Luxury recovery in China likely to determine industry trajectory in coming years
September 24, 2020

China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers
August 13, 2020
Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
July 1, 2020
Very-high-net-worth population grew 10pc last year
June 23, 2020

Alternative options for US consultants and small brands not eligible for PPP or EIDL funding
June 12, 2020
Company CEOs on working from the world’s shortest commute
April 28, 2020
Russia ranked fourth country worldwide for number of billionaires
April 23, 2020

State of digital payments acceptance in US online retail
April 20, 2020
5 tips to help you have the “money talk” with your partner
March 12, 2020
Worldwide female income to reach $24 trillion this year, impacting product design and marketing
March 6, 2020

Millennial and Gen Z consumers value transparency, tech for financial management
March 5, 2020
Wealthy to grow 5.7pc this year to 26.6M with combined worth of $110 trillion
January 17, 2020
Consistency, clarity are key for banking brands to earn trust
December 19, 2019

Riskiest scenario for global economy is potential downturn: Euromonitor
December 18, 2019
How to keep cash flow stable when customer orders are few and far between
December 12, 2019
Gold jewelry faces perception hurdle in gaining Gen Z buyers
November 13, 2019

Billionaires safeguarding wealth with shifting investment strategies
November 8, 2019
Surprise: 46pc more Chinese individuals at ultra-wealthy level
November 1, 2019
Whisky value growth outweighs other collector assets: Knight Frank
October 25, 2019

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now