American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Editorials

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Call to luxury marketers: Heed what your colleagues have to say about next steps
August 20, 2020
It’ll be OK
April 19, 2020
Employee loyalty, already strained pre-virus, now under severe test with furloughs and layoffs
March 23, 2020

New York, big domino of luxury, falls silent
March 20, 2020
Luxury marketers: Keep calm and carry on
March 10, 2020
6 luxury trends from 2010-19 that will leach into the Twenties
December 31, 2019

Luxury fashion will have to shed its opacity
December 27, 2019
Cadillac’s problem is not tech. It is something else
August 30, 2019
Marketers should prepare for Plan B
August 16, 2019

Why you are hearing from American Marketer
July 2, 2019
Introducing American Marketer
June 26, 2019
Karl Lagerfeld ends an era with his passing at 85
February 19, 2019

Outlook 2019: Question for luxury brands – Who are you?
December 20, 2018
International order in jeopardy as nationalist growl turns to roar
July 10, 2018
Worst-case scenario for luxury biz if North Korea implodes
September 6, 2017

Should media brands trust social platforms?
July 5, 2016
What the UK’s anti-EU vote means for luxury
June 24, 2016
Luxury branding for today’s woman: What has to change
April 11, 2016

Condolences pour in for Zaha Hadid, architect and luxury brand collaborator
March 31, 2016
After Mobilegeddon, focus on site search for mobile-friendliness
May 14, 2015
Silence on Net Neutrality reversal will throttle mobile innovation
April 25, 2014

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now