American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Fragrance and personal care

  • No categories
Beauty buyers expect more inclusivity, omnichannel services post-pandemic
September 4, 2020
What luxury brands can learn from the beauty industry’s ecommerce boom
June 18, 2020
Beauty marketer Leonard A. Lauder to spill it all in upcoming autobiography
May 11, 2020

Beauty industry not hit as hard as other sectors by pandemic
May 11, 2020
Louis Vuitton retains position as world’s most valuable luxury brand
May 1, 2020
McKinsey: Perspective for the luxury goods industry during and after coronavirus
April 10, 2020

Digital engagement increasingly influences beauty purchases
March 13, 2020
Shift in customer service can help beauty brands tackle scrum
February 25, 2020
Curation of varied voices creates influencer impact for beauty brands
October 30, 2019

Luxury beauty thriving in China due to skincare, digitalization
October 10, 2019
Technology, social data can pave forward path for luxury beauty
September 10, 2019
Luxury cosmetics sales worldwide to clock $55.6B this year: report
August 29, 2019

Revlon’s cautionary tale: The changing nature of influencer marketing
August 23, 2019
4 trends in beauty from Cosmoprof 2019
August 21, 2019
Half of women research skincare online before in-store shopping
August 19, 2019

Simone Gibertoni on Clinique La Prairie: “We want to be part of a customer’s life journey”
August 15, 2019
In-store retail challenges impact beauty sector: report
July 17, 2019
Prestige beauty positioning expands beyond price tag: Euromonitor
July 1, 2019

Chinese beauty buyers show growing interest in niche labels
May 23, 2019
Local beauty brands gain ground, cachet in China
March 29, 2019
Inclusivity, authenticity win over modern beauty buyers
March 26, 2019

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now