American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Jewelry

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Adding luxury luster to jewelry ecommerce
May 24, 2023
Fashion’s push into jewelry ushers new era
March 7, 2023
How can Cartier enhance its in-store, digital client experience?
October 28, 2022

Gold mining companies focus on economic, environmental issues with CSR projects
September 23, 2020
Decline in experiential spending creates opportunity for diamond gifting: De Beers
August 20, 2020
Luxury consumers seek meaningful jewelry purchases: PGI
August 4, 2020

Led by Gen Z, Richemont’s sustainability projects focus on climate change
July 23, 2020
While luxury watchmakers faced overall decrease in online interest, some brands beat the odds
June 17, 2020
US consumers to seek more meaningful gifts with enduring value after lockdown: De Beers
June 15, 2020

Luxury business to contract by 20-35pc this year: Bain update
May 12, 2020
McKinsey: Perspective for the luxury goods industry during and after coronavirus
April 10, 2020
Affluent Indian consumers drive demand for platinum jewelry
February 28, 2020

Gold’s investment potential limited by lack of awareness, education
December 13, 2019
Luxury branded jewelry has sparkling outlook amid diamond recession
December 12, 2019
Gold jewelry faces perception hurdle in gaining Gen Z buyers
November 13, 2019

Broadening definitions of love, commitment present growing opportunities for diamonds
November 4, 2019
Younger consumers drive fine timepiece growth as watch sales hit $9.5B
September 24, 2019
Mature Japanese women keep platinum jewelry sales strong
August 29, 2019

Why luxury marketers should double-down on Monaco
August 3, 2019
Bricks-and-mortar still reigns for jewelry retail: report
July 25, 2019
Tiffany’s 6-prong strategic plan for growth
July 8, 2019

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now