American Marketer
 Ideas and insights for marketers
  1. Influencer brand tribes hold promise post-COVID-19
  2. Are you really a digital business, or just faking it?
  3. What to look for when buying your first luxury watch
  4. New faces of luxury: Dianne Dubler and John Bigelow Taylor, principals of Kubaba Books
  5. Madaluxe Vault is stab at off-price luxury
  6. Measuring personalization: Moving beyond campaign-centric metrics
  7. Luxury brands must learn from Louis Vuitton’s Volez Voguez Voyagez
  8. Social video grows brand interaction with the postmodern consumer
  9. What digital advertising players can learn from Spotify
  10. Dolce&Gabbana’s recent China scandal: Customers wear your brand values

Marketing

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Influencer brand tribes hold promise post-COVID-19
August 17, 2020
Hear eBay, Saks, Alibaba, Facebook, BCG, Forrester, McCann, Bentley and Harrods at Future of Luxury eConference Sept. 23-24
August 11, 2020
The new US consumer mindset
August 10, 2020

Marketers take to content marketing despite reservations over ROI, measurement
July 15, 2020
5 steps to turning a brand’s sales force into a relationship-building team post-pandemic
July 6, 2020
The pandemic recession demands a digital response
July 2, 2020

How PR can help you salvage the second half of 2020
July 2, 2020
How fashion brands’ new creative direction is affecting content production
June 30, 2020
3 marketing must-haves to prepare for a renewed COVID-19 lockdown
June 29, 2020

Unique challenges of marketing to moms amid COVID-19
June 29, 2020
Why businesses must act digital – before it is too late
June 23, 2020
5 laws of post-pandemic financial recovery
June 18, 2020

Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
June 16, 2020
Pandemic as pivot: How will your company emerge from COVID-19?
June 11, 2020
US advertiser lobby ANA commits to racial equality in advertising and marketing
June 9, 2020

3 steps brands can take to boost bottom line by creating behavior change
June 5, 2020
Remote storytelling: Real-time persuasion in a virtual setting
June 5, 2020
Marketing psychology: 5 principles of human behavior
June 1, 2020

Why normality should never be an aspiration
May 28, 2020
10 steps for brands to journey from privileged access to advanced personalization
May 27, 2020
After COVID-19, changes in customer behavior are a certainty
May 22, 2020

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  1. Influencer brand tribes hold promise post-COVID-19
  2. Are you really a digital business, or just faking it?
  3. What to look for when buying your first luxury watch
  4. New faces of luxury: Dianne Dubler and John Bigelow Taylor, principals of Kubaba Books
  5. Madaluxe Vault is stab at off-price luxury
  6. Measuring personalization: Moving beyond campaign-centric metrics
  7. Luxury brands must learn from Louis Vuitton’s Volez Voguez Voyagez
  8. Social video grows brand interaction with the postmodern consumer
  9. What digital advertising players can learn from Spotify
  10. Dolce&Gabbana’s recent China scandal: Customers wear your brand values