American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Marketing

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An influencer strategy for Chinese revenge buying
March 23, 2023
How to own your market
March 22, 2023
How AI will revolutionize sales
March 2, 2023

How to make a brand iconic
February 23, 2023
How Discord helps build brand communities
January 23, 2023
Digital marketing in British economic slowdown
January 14, 2023

Making TikTok video creative better
December 22, 2022
Going global to local with data-driven creative
December 2, 2022
How marketers can deliver optimal customer experience
December 1, 2022

Bridalwear battle, in era of social media, is cautionary tale for self-named brands
October 12, 2022
How social media marketing could hurt your business
May 27, 2022
Embracing installment plans, incrementality and in-store sales attribution
April 21, 2022

Metaverse opens new universe for brands
April 11, 2022
How retailers and brands can use the metaverse in 2022
January 12, 2022
7 trends that will make or break your client relationships
January 6, 2022

4 critical elements to improve digital branding efforts
January 4, 2022
4 mistakes ecommerce marketers make when measuring return on ad spend
January 3, 2022
Indian consumers shifting from status signaling to self-transcendence
December 27, 2021

5 factors affecting PR in 2022
December 20, 2021
World War Z: Connecting with the largest generation in US history
December 16, 2021
How the pandemic is reshaping luxury and consumer attitudes
October 3, 2021

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now