American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Marketing

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Bridalwear battle, in era of social media, is cautionary tale for self-named brands
October 12, 2022
How social media marketing could hurt your business
May 27, 2022
Embracing installment plans, incrementality and in-store sales attribution
April 21, 2022

Metaverse opens new universe for brands
April 11, 2022
How retailers and brands can use the metaverse in 2022
January 12, 2022
7 trends that will make or break your client relationships
January 6, 2022

4 critical elements to improve digital branding efforts
January 4, 2022
4 mistakes ecommerce marketers make when measuring return on ad spend
January 3, 2022
Indian consumers shifting from status signaling to self-transcendence
December 27, 2021

5 factors affecting PR in 2022
December 20, 2021
World War Z: Connecting with the largest generation in US history
December 16, 2021
How the pandemic is reshaping luxury and consumer attitudes
October 3, 2021

Luxury’s perception evolves as the business grows more inclusive and attainable
September 24, 2021
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 27, 2021
How brands can use data to make digital experiences more human
April 29, 2021

How to produce effective digital content
April 28, 2021
Challenges and opportunities that deliverable-based pricing represents to marketing
April 26, 2021
How to use TikTok for influencer marketing campaigns
April 20, 2021

The future of privacy with Apple’s iOS 14 updates
April 19, 2021
Why luxury brand hate matters
April 15, 2021
Meeting changed customer engagement expectations
April 11, 2021

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now