American Marketer
 Ideas and insights for marketers
  1. Register now: AMCX: Customer Experience conference New York Sept. 25
  2. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  3. For luxury brand valuations, name is everything
  4. Influencer marketing analytics must go beyond basics
  5. Social video grows brand interaction with the postmodern consumer
  6. Luxury flagship retail store may give way to brandships
  7. How innovative beauty brands attract Gen Z consumers
  8. For luxury brands, hotels are another opportunity to enhance customer experience
  9. How retailers should hook millennial shoppers on Black Friday
  10. Apple’s iOS 11 browser update threatens online advertising, publishing

Marketing

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Revenue operations and the CMO: Game changer or game over?
October 7, 2019
Rebranding can revive your business
September 30, 2019
Register now: China Outlook 2020 conference Nov. 6 New York
September 29, 2019

Personalization can work between retail merchandisers and vendor brands
September 25, 2019
Only 2 days left for AMCX – register now!
September 23, 2019
Marketers should prepare for Plan B
August 16, 2019

What is your favorite brand?
August 16, 2019
Key branding lessons from the top 4 ecommerce giants
August 14, 2019
Are luxury brands engaging their WeChat communities?
August 12, 2019

Most influential logos of all time – and what you can learn from them
August 9, 2019
Indians splurging more on luxury domestically
August 8, 2019
12 luxury myths destroying your business
August 7, 2019

Why luxury marketers should double-down on Monaco
August 3, 2019
Trifecta hitting slow-changing luxury business: Younger gen, tech and China
August 2, 2019
Do’s and don’ts for creating Facebook and Instagram video ads
August 1, 2019

Luxury brands face crisis of meaning
July 18, 2019
Brands face difficulty keeping in-house agency energized
July 17, 2019
B2C to Me2B: Convergence of privacy and personalization
July 17, 2019

How CMOs can boost customer retention
July 11, 2019
Most powerful marketing words your brand should use
July 5, 2019
Register now: AMCX: Customer Experience conference New York Sept. 25
June 25, 2019

LATEST HEADLINES
MOST POPULAR
  1. Register now: AMCX: Customer Experience conference New York Sept. 25
  2. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  3. For luxury brand valuations, name is everything
  4. Influencer marketing analytics must go beyond basics
  5. Social video grows brand interaction with the postmodern consumer
  6. Luxury flagship retail store may give way to brandships
  7. How innovative beauty brands attract Gen Z consumers
  8. For luxury brands, hotels are another opportunity to enhance customer experience
  9. How retailers should hook millennial shoppers on Black Friday
  10. Apple’s iOS 11 browser update threatens online advertising, publishing