American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Marketing

  • No categories
How the pandemic is reshaping luxury and consumer attitudes
October 3, 2021
Luxury’s perception evolves as the business grows more inclusive and attainable
September 24, 2021
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 27, 2021

How brands can use data to make digital experiences more human
April 29, 2021
How to produce effective digital content
April 28, 2021
Challenges and opportunities that deliverable-based pricing represents to marketing
April 26, 2021

How to use TikTok for influencer marketing campaigns
April 20, 2021
The future of privacy with Apple’s iOS 14 updates
April 19, 2021
Why luxury brand hate matters
April 15, 2021

Meeting changed customer engagement expectations
April 11, 2021
Reinventing market research in the era of consumer data empowerment
April 8, 2021
How luxury brands will leverage digital to deepen the VIP experience
March 8, 2021

Why direct mail never deserved to go out of fashion
February 25, 2021
Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
February 14, 2021
5 trends that will affect sales craft in 2021
December 14, 2020

Connections redefined: What authenticity really means
November 24, 2020
7 trends to watch in luxury influencer marketing in 2021
November 23, 2020
How print can help luxury brands connect with digital consumers
November 19, 2020

Why HENRYs still should be a key target for luxury brands
November 17, 2020
5 steps to designing and implementing a client win-back program
November 16, 2020
How marketers can gain from AI chatbots
November 12, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now