American Marketer
 Ideas and insights for marketers
  1. The pandemic recession demands a digital response
  2. Luxury brands best placed to take advantage of sustainable practices
  3. What digital advertising players can learn from Spotify
  4. What to look for when buying your first luxury watch
  5. The next evolution of influencer marketing
  6. Most influential logos of all time – and what you can learn from them
  7. Rolex wins, Tiffany loses? Contrasts in luxury
  8. The Yves Saint Laurent Museums: A portrait of the couturier as an artist
  9. Luxury brands need to change their marketing strategy for India
  10. How to stop too many SKUs from derailing your pricing optimization

Marketing

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The pandemic recession demands a digital response
July 2, 2020
How PR can help you salvage the second half of 2020
July 2, 2020
How fashion brands’ new creative direction is affecting content production
June 30, 2020

3 marketing must-haves to prepare for a renewed COVID-19 lockdown
June 29, 2020
Unique challenges of marketing to moms amid COVID-19
June 29, 2020
Why businesses must act digital – before it is too late
June 23, 2020

5 laws of post-pandemic financial recovery
June 18, 2020
Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
June 16, 2020
Pandemic as pivot: How will your company emerge from COVID-19?
June 11, 2020

US advertiser lobby ANA commits to racial equality in advertising and marketing
June 9, 2020
3 steps brands can take to boost bottom line by creating behavior change
June 5, 2020
Remote storytelling: Real-time persuasion in a virtual setting
June 5, 2020

Marketing psychology: 5 principles of human behavior
June 1, 2020
Why normality should never be an aspiration
May 28, 2020
10 steps for brands to journey from privileged access to advanced personalization
May 27, 2020

After COVID-19, changes in customer behavior are a certainty
May 22, 2020
Shortening the recovery time for luxury retail: Re-boarding the workforce
May 21, 2020
How luxury brands can earn the loyalty of younger customers
May 15, 2020

How to be a successful and persuasive communicator while working remotely
May 12, 2020
US advertiser lobby ANA drafts media buyer’s guide for picking data providers
May 11, 2020
Book excerpt: The End of Marketing
May 11, 2020

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  1. The pandemic recession demands a digital response
  2. Luxury brands best placed to take advantage of sustainable practices
  3. What digital advertising players can learn from Spotify
  4. What to look for when buying your first luxury watch
  5. The next evolution of influencer marketing
  6. Most influential logos of all time – and what you can learn from them
  7. Rolex wins, Tiffany loses? Contrasts in luxury
  8. The Yves Saint Laurent Museums: A portrait of the couturier as an artist
  9. Luxury brands need to change their marketing strategy for India
  10. How to stop too many SKUs from derailing your pricing optimization