American Marketer
 Ideas and insights for marketers
  1. Email, app top channels as US consumers plan majority of holiday shopping online
  2. Jewelers can open new market by courting gays, lesbians
  3. The new white-glove service
  4. From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
  5. Luxury flagship retail store may give way to brandships
  6. What struggling fashion houses can learn from DTC brands
  7. 4 trends turning the streaming business on its ear
  8. New York’s Madison Avenue eyes post-90s generation Chinese business
  9. Dolce&Gabbana’s recent China scandal: Customers wear your brand values
  10. The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World

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Forrester Research: 2020 marketing trends
December 6, 2019
Revenue operations and the CMO: Game changer or game over?
October 7, 2019
Rebranding can revive your business
September 30, 2019

Register now: China Outlook 2020 conference Nov. 6 New York
September 29, 2019
Personalization can work between retail merchandisers and vendor brands
September 25, 2019
Only 2 days left for AMCX – register now!
September 23, 2019

Marketers should prepare for Plan B
August 16, 2019
What is your favorite brand?
August 16, 2019
Key branding lessons from the top 4 ecommerce giants
August 14, 2019

Are luxury brands engaging their WeChat communities?
August 12, 2019
Most influential logos of all time – and what you can learn from them
August 9, 2019
Indians splurging more on luxury domestically
August 8, 2019

12 luxury myths destroying your business
August 7, 2019
Why luxury marketers should double-down on Monaco
August 3, 2019
Trifecta hitting slow-changing luxury business: Younger gen, tech and China
August 2, 2019

Do’s and don’ts for creating Facebook and Instagram video ads
August 1, 2019
Luxury brands face crisis of meaning
July 18, 2019
Brands face difficulty keeping in-house agency energized
July 17, 2019

B2C to Me2B: Convergence of privacy and personalization
July 17, 2019
How CMOs can boost customer retention
July 11, 2019
Most powerful marketing words your brand should use
July 5, 2019

LATEST HEADLINES
MOST POPULAR
  1. Email, app top channels as US consumers plan majority of holiday shopping online
  2. Jewelers can open new market by courting gays, lesbians
  3. The new white-glove service
  4. From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
  5. Luxury flagship retail store may give way to brandships
  6. What struggling fashion houses can learn from DTC brands
  7. 4 trends turning the streaming business on its ear
  8. New York’s Madison Avenue eyes post-90s generation Chinese business
  9. Dolce&Gabbana’s recent China scandal: Customers wear your brand values
  10. The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World