American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Marketing

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Why direct mail never deserved to go out of fashion
February 25, 2021
Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
February 14, 2021
5 trends that will affect sales craft in 2021
December 14, 2020

Connections redefined: What authenticity really means
November 24, 2020
7 trends to watch in luxury influencer marketing in 2021
November 23, 2020
How print can help luxury brands connect with digital consumers
November 19, 2020

Why HENRYs still should be a key target for luxury brands
November 17, 2020
5 steps to designing and implementing a client win-back program
November 16, 2020
How marketers can gain from AI chatbots
November 12, 2020

10 insensitive words you need to stop using right now
November 6, 2020
Essential email marketing tips for luxury brands
November 2, 2020
Connecting with customers where they are during challenging times
October 14, 2020

Omnichannel is still the future of consumer buying: Forrester
October 2, 2020
Affluents in Asia looking to reward themselves post-COVID: Agility
September 25, 2020
Changing behaviors, priorities could usher in new luxury consumers post-COVID
September 23, 2020

Instagram Stories now key to influencer marketing: survey
September 17, 2020
Efficiency, empathy essential for brands to meet CX expectations
September 14, 2020
Which changes in consumer behavior will persist after lockdown?
September 11, 2020

Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester
September 3, 2020
75pc of consumers unlikely to share branded hashtag: study
September 1, 2020
Brand awareness declining with Gen Z
August 26, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now