American Marketer
 Ideas and insights for marketers
  1. Brand marketers need to commit to mobile ad spend
  2. Thoughts on Oculus, the Westfield World Trade Center mall in New York
  3. CMO’s role nibbling away
  4. Is there a case for virtual influencers?
  5. Jewelers can open new market by courting gays, lesbians
  6. Spotlight Africa: In conversation with Zakary Chanou, founder of concierge service UUU
  7. Getting rich push notifications right in Apple’s iOS 10
  8. Privacy compliance is critical
  9. Measuring personalization: Moving beyond campaign-centric metrics
  10. Tips for business-to-business mobile marketing

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  1. Brand marketers need to commit to mobile ad spend
  2. Thoughts on Oculus, the Westfield World Trade Center mall in New York
  3. CMO’s role nibbling away
  4. Is there a case for virtual influencers?
  5. Jewelers can open new market by courting gays, lesbians
  6. Spotlight Africa: In conversation with Zakary Chanou, founder of concierge service UUU
  7. Getting rich push notifications right in Apple’s iOS 10
  8. Privacy compliance is critical
  9. Measuring personalization: Moving beyond campaign-centric metrics
  10. Tips for business-to-business mobile marketing