American Marketer
 Ideas and insights for marketers
  1. Register now: AMCX: Customer Experience conference New York Sept. 25
  2. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  3. For luxury brand valuations, name is everything
  4. Influencer marketing analytics must go beyond basics
  5. Social video grows brand interaction with the postmodern consumer
  6. How innovative beauty brands attract Gen Z consumers
  7. For luxury brands, hotels are another opportunity to enhance customer experience
  8. How retailers should hook millennial shoppers on Black Friday
  9. Apple’s iOS 11 browser update threatens online advertising, publishing
  10. How to optimize the Web site for mobile devices

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Marketers should prepare for Plan B
August 16, 2019
Planning for impact of tax reform on luxury
March 16, 2018
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  1. Register now: AMCX: Customer Experience conference New York Sept. 25
  2. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  3. For luxury brand valuations, name is everything
  4. Influencer marketing analytics must go beyond basics
  5. Social video grows brand interaction with the postmodern consumer
  6. How innovative beauty brands attract Gen Z consumers
  7. For luxury brands, hotels are another opportunity to enhance customer experience
  8. How retailers should hook millennial shoppers on Black Friday
  9. Apple’s iOS 11 browser update threatens online advertising, publishing
  10. How to optimize the Web site for mobile devices