American Marketer
 Ideas and insights for marketers
  1. Email, app top channels as US consumers plan majority of holiday shopping online
  2. Jewelers can open new market by courting gays, lesbians
  3. The new white-glove service
  4. From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
  5. Luxury flagship retail store may give way to brandships
  6. What struggling fashion houses can learn from DTC brands
  7. 4 trends turning the streaming business on its ear
  8. New York’s Madison Avenue eyes post-90s generation Chinese business
  9. Dolce&Gabbana’s recent China scandal: Customers wear your brand values
  10. The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World

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  1. Email, app top channels as US consumers plan majority of holiday shopping online
  2. Jewelers can open new market by courting gays, lesbians
  3. The new white-glove service
  4. From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
  5. Luxury flagship retail store may give way to brandships
  6. What struggling fashion houses can learn from DTC brands
  7. 4 trends turning the streaming business on its ear
  8. New York’s Madison Avenue eyes post-90s generation Chinese business
  9. Dolce&Gabbana’s recent China scandal: Customers wear your brand values
  10. The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World