American Marketer
 Ideas and insights for marketers
  1. Register now: AMCX: Customer Experience conference New York Sept. 25
  2. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  3. For luxury brand valuations, name is everything
  4. Influencer marketing analytics must go beyond basics
  5. Social video grows brand interaction with the postmodern consumer
  6. How innovative beauty brands attract Gen Z consumers
  7. For luxury brands, hotels are another opportunity to enhance customer experience
  8. How retailers should hook millennial shoppers on Black Friday
  9. Apple’s iOS 11 browser update threatens online advertising, publishing
  10. How to optimize the Web site for mobile devices

Apparel and accessories

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New socio-economic dynamics of the art market
October 9, 2019
Green is the new black: Backing the Fashion Pact
September 24, 2019
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales
September 10, 2019

12 luxury myths destroying your business
August 7, 2019
Kickstarter crowdfunding for tartan-making Scottish Black House Mill in final lap
July 24, 2019
How Prada is transforming itself for the Digital Age
July 23, 2019

Ownership is dead. Long live usership
July 19, 2019
More women in decision-making fashion positions means more women fashion customers
February 27, 2019
Dolce&Gabbana’s recent China scandal: Customers wear your brand values
December 4, 2018

Rethinking fashion’s transparency game plan
November 27, 2018
Can Michael Kors’ Capri become the American LVMH?
October 24, 2018
For luxury brands, holistic sustainability means more than “going green”
October 15, 2018

Is there a case for virtual influencers?
October 2, 2018
Sustainability key in transition from conspicuous to considered consumption
September 27, 2018
Tapping India’s luxury potential amidst business and creative disruptions
September 25, 2018

US tariffs on China may adversely affect fashion business
September 20, 2018
Facebook’s head of luxury on interactivity, AR and VR
September 11, 2018
Louis Vuitton or Hermès: Which brand wins in the battle for authenticity?
August 8, 2018

Stars War: It’s Gucci vs. Louis Vuitton
July 13, 2018
Men outspend women now on apparel and footwear. Is your store connecting with them?
July 3, 2018
The digital dilemma for luxury
June 29, 2018

LATEST HEADLINES
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  1. Register now: AMCX: Customer Experience conference New York Sept. 25
  2. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  3. For luxury brand valuations, name is everything
  4. Influencer marketing analytics must go beyond basics
  5. Social video grows brand interaction with the postmodern consumer
  6. How innovative beauty brands attract Gen Z consumers
  7. For luxury brands, hotels are another opportunity to enhance customer experience
  8. How retailers should hook millennial shoppers on Black Friday
  9. Apple’s iOS 11 browser update threatens online advertising, publishing
  10. How to optimize the Web site for mobile devices