American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Apparel and accessories

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Breaking the chain of gender inequality
May 14, 2021
COVID-19 and fashion: Lingering effects in 2021 and beyond
April 13, 2021
Fashion and luxury’s future tied to technology innovations
March 3, 2021

Q&A: Annie Hurlbut on how she is evolving Peruvian Connection into a lifestyle brand amidst the pandemic
January 27, 2021
Luxury labels fail to truly engage social followers during digital fashion weeks: Fashionbi
September 9, 2020
Global counterfeiting expected to reach $2.8 trillion by 2022: report
August 20, 2020

Sourcing, business outlook for fashion shook up
August 7, 2020
French luxury brands draw growing online interest in SE Asia: study
August 6, 2020
Fashion ad spend down, with some bright spots: report
July 31, 2020

Fashion must radically reduce its contribution to biodiversity loss
July 28, 2020
Luxury brands must deliver purpose in post-pandemic world
July 17, 2020
Hermès silk scarves see 68pc increase in orders: Vestiaire Collective report
July 16, 2020

How fashion brands’ new creative direction is affecting content production
June 30, 2020
Pre-owned fashion items loom large in US, UK and China wardrobes
June 18, 2020
Brands should incentivize consumers to go green
June 11, 2020

BMW earns high brand intimacy, as luxury shows lackluster performance overall: report
June 10, 2020
Will sustainability thrive in the midst of the COVID-19 coronavirus?
June 9, 2020
How and why I am launching my luxury footwear brand
June 8, 2020

China’s apparel market to shrink by $60B this year
May 28, 2020
Evolution of the virtual e-vent in fashion and retail
May 22, 2020
Online marketplaces drive ecommerce, mcommerce growth in France
May 15, 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now