American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Apparel and accessories

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Luxury labels fail to truly engage social followers during digital fashion weeks: Fashionbi
September 9, 2020
Global counterfeiting expected to reach $2.8 trillion by 2022: report
August 20, 2020
Sourcing, business outlook for fashion shook up
August 7, 2020

French luxury brands draw growing online interest in SE Asia: study
August 6, 2020
Fashion ad spend down, with some bright spots: report
July 31, 2020
Fashion must radically reduce its contribution to biodiversity loss
July 28, 2020

Luxury brands must deliver purpose in post-pandemic world
July 17, 2020
Hermès silk scarves see 68pc increase in orders: Vestiaire Collective report
July 16, 2020
How fashion brands’ new creative direction is affecting content production
June 30, 2020

Pre-owned fashion items loom large in US, UK and China wardrobes
June 18, 2020
Brands should incentivize consumers to go green
June 11, 2020
BMW earns high brand intimacy, as luxury shows lackluster performance overall: report
June 10, 2020

Will sustainability thrive in the midst of the COVID-19 coronavirus?
June 9, 2020
How and why I am launching my luxury footwear brand
June 8, 2020
China’s apparel market to shrink by $60B this year
May 28, 2020

Evolution of the virtual e-vent in fashion and retail
May 22, 2020
Online marketplaces drive ecommerce, mcommerce growth in France
May 15, 2020
Luxury business to contract by 20-35pc this year: Bain update
May 12, 2020

Half of fashion suppliers will face financial issues in next six months
May 8, 2020
Louis Vuitton retains position as world’s most valuable luxury brand
May 1, 2020
Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19
April 30, 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now