American Marketer
 Ideas and insights for marketers
  1. How to design for Google’s Android
  2. Luxury’s slowed growth forecast: How brands can come out on top
  3. Understanding the world of international payments
  4. Planning for impact of tax reform on luxury
  5. Influencer marketing analytics must go beyond basics
  6. Knockoffs: Securing the IP foundation on trademarks, trade dress, copyright and design patents
  7. End of season for counterfeiting: How the Internet of Things could safeguard brand integrity
  8. Must-know basics of copyright law for the luxury business
  9. B2C to Me2B: Convergence of privacy and personalization
  10. Trifecta hitting slow-changing luxury business: Younger gen, tech and China

Apparel and accessories

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12 luxury myths destroying your business
August 7, 2019
Kickstarter crowdfunding for tartan-making Scottish Black House Mill in final lap
July 24, 2019
How Prada is transforming itself for the Digital Age
July 23, 2019

Ownership is dead. Long live usership
July 19, 2019
More women in decision-making fashion positions means more women fashion customers
February 27, 2019
Dolce&Gabbana’s recent China scandal: Customers wear your brand values
December 4, 2018

Rethinking fashion’s transparency game plan
November 27, 2018
Can Michael Kors’ Capri become the American LVMH?
October 24, 2018
For luxury brands, holistic sustainability means more than “going green”
October 15, 2018

Is there a case for virtual influencers?
October 2, 2018
Sustainability key in transition from conspicuous to considered consumption
September 27, 2018
Tapping India’s luxury potential amidst business and creative disruptions
September 25, 2018

US tariffs on China may adversely affect fashion business
September 20, 2018
Facebook’s head of luxury on interactivity, AR and VR
September 11, 2018
Louis Vuitton or Hermès: Which brand wins in the battle for authenticity?
August 8, 2018

Stars War: It’s Gucci vs. Louis Vuitton
July 13, 2018
Men outspend women now on apparel and footwear. Is your store connecting with them?
July 3, 2018
The digital dilemma for luxury
June 29, 2018

Technology drives photography across ecommerce
June 19, 2018
For luxury brand valuations, name is everything
June 1, 2018
How luxury brands should approach their Britishness
May 30, 2018

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  1. How to design for Google’s Android
  2. Luxury’s slowed growth forecast: How brands can come out on top
  3. Understanding the world of international payments
  4. Planning for impact of tax reform on luxury
  5. Influencer marketing analytics must go beyond basics
  6. Knockoffs: Securing the IP foundation on trademarks, trade dress, copyright and design patents
  7. End of season for counterfeiting: How the Internet of Things could safeguard brand integrity
  8. Must-know basics of copyright law for the luxury business
  9. B2C to Me2B: Convergence of privacy and personalization
  10. Trifecta hitting slow-changing luxury business: Younger gen, tech and China