American Marketer
 Ideas and insights for marketers
  1. The pandemic recession demands a digital response
  2. Luxury brands best placed to take advantage of sustainable practices
  3. What digital advertising players can learn from Spotify
  4. What to look for when buying your first luxury watch
  5. The next evolution of influencer marketing
  6. Most influential logos of all time – and what you can learn from them
  7. Rolex wins, Tiffany loses? Contrasts in luxury
  8. The Yves Saint Laurent Museums: A portrait of the couturier as an artist
  9. Luxury brands need to change their marketing strategy for India
  10. How to stop too many SKUs from derailing your pricing optimization

Apparel and accessories

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How fashion brands’ new creative direction is affecting content production
June 30, 2020
Brands should incentivize consumers to go green
June 11, 2020
Will sustainability thrive in the midst of the COVID-19 coronavirus?
June 9, 2020

How and why I am launching my luxury footwear brand
June 8, 2020
Evolution of the virtual e-vent in fashion and retail
May 22, 2020
Will brands need to reposition post-pandemic?
May 4, 2020

Podcast: Euromonitor’s Fflur Roberts on long-term lull seen in global luxury over COVID-19
April 30, 2020
7 rules for reinventing your luxury business model post-pandemic
April 30, 2020
Impacting shopping, 4 distinct consumer behavior trends emerging during COVID-19 crisis: EY
April 23, 2020

Luxury market will take years to recover from COVID-19
April 15, 2020
Implications for the fashion, apparel and beauty industries due to the coronavirus
April 14, 2020
How the evolution of Fashion Week has affected photographers
October 16, 2019

New socio-economic dynamics of the art market
October 9, 2019
Green is the new black: Backing the Fashion Pact
September 24, 2019
Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales
September 10, 2019

12 luxury myths destroying your business
August 7, 2019
Kickstarter crowdfunding for tartan-making Scottish Black House Mill in final lap
July 24, 2019
How Prada is transforming itself for the Digital Age
July 23, 2019

Ownership is dead. Long live usership
July 19, 2019
More women in decision-making fashion positions means more women fashion customers
February 27, 2019
Dolce&Gabbana’s recent China scandal: Customers wear your brand values
December 4, 2018

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  1. The pandemic recession demands a digital response
  2. Luxury brands best placed to take advantage of sustainable practices
  3. What digital advertising players can learn from Spotify
  4. What to look for when buying your first luxury watch
  5. The next evolution of influencer marketing
  6. Most influential logos of all time – and what you can learn from them
  7. Rolex wins, Tiffany loses? Contrasts in luxury
  8. The Yves Saint Laurent Museums: A portrait of the couturier as an artist
  9. Luxury brands need to change their marketing strategy for India
  10. How to stop too many SKUs from derailing your pricing optimization