American Marketer
 Ideas and insights for marketers
  1. Marketers should look beyond just data
  2. Brand marketers need to commit to mobile ad spend
  3. Stores should leverage the Instagrammable retail trend
  4. 4 trends turning the streaming business on its ear
  5. Jewelers can open new market by courting gays, lesbians
  6. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  7. 3 ways to reframe luxury brand touch points
  8. Getting rich push notifications right in Apple’s iOS 10
  9. US tariffs on China may adversely affect fashion business
  10. Privacy compliance is critical

Apparel and accessories

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How the evolution of Fashion Week has affected photographers
October 16, 2019
New socio-economic dynamics of the art market
October 9, 2019
Green is the new black: Backing the Fashion Pact
September 24, 2019

Case study: How Men’s Wearhouse turns to mobile location data to drive in-store sales
September 10, 2019
12 luxury myths destroying your business
August 7, 2019
Kickstarter crowdfunding for tartan-making Scottish Black House Mill in final lap
July 24, 2019

How Prada is transforming itself for the Digital Age
July 23, 2019
Ownership is dead. Long live usership
July 19, 2019
More women in decision-making fashion positions means more women fashion customers
February 27, 2019

Dolce&Gabbana’s recent China scandal: Customers wear your brand values
December 4, 2018
Rethinking fashion’s transparency game plan
November 27, 2018
Can Michael Kors’ Capri become the American LVMH?
October 24, 2018

For luxury brands, holistic sustainability means more than “going green”
October 15, 2018
Is there a case for virtual influencers?
October 2, 2018
Sustainability key in transition from conspicuous to considered consumption
September 27, 2018

Tapping India’s luxury potential amidst business and creative disruptions
September 25, 2018
US tariffs on China may adversely affect fashion business
September 20, 2018
Facebook’s head of luxury on interactivity, AR and VR
September 11, 2018

Louis Vuitton or Hermès: Which brand wins in the battle for authenticity?
August 8, 2018
Stars War: It’s Gucci vs. Louis Vuitton
July 13, 2018
Men outspend women now on apparel and footwear. Is your store connecting with them?
July 3, 2018

LATEST HEADLINES
MOST POPULAR
  1. Marketers should look beyond just data
  2. Brand marketers need to commit to mobile ad spend
  3. Stores should leverage the Instagrammable retail trend
  4. 4 trends turning the streaming business on its ear
  5. Jewelers can open new market by courting gays, lesbians
  6. China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
  7. 3 ways to reframe luxury brand touch points
  8. Getting rich push notifications right in Apple’s iOS 10
  9. US tariffs on China may adversely affect fashion business
  10. Privacy compliance is critical