American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Apparel and accessories

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AI-powered chatbots will boost fashion CX
May 25, 2023
Are luxury ‘superfakes’ really a threat?
May 12, 2023
Acknowledge Indian craftsmanship in fashion
April 25, 2023

Fashion’s push into jewelry ushers new era
March 7, 2023
Louboutin chalks win against Amazon’s fake footwear
January 30, 2023
Unionization’s impact on fashion
October 14, 2022

New York fashion model, creative agencies on hook for higher licensing, pay?
April 20, 2022
Metaverse opens new universe for brands
April 11, 2022
Will brands incur admin, financial burdens of work-from-home trend?
February 27, 2022

Breaking the chain of gender inequality
May 14, 2021
COVID-19 and fashion: Lingering effects in 2021 and beyond
April 13, 2021
Fashion and luxury’s future tied to technology innovations
March 3, 2021

Q&A: Annie Hurlbut on how she is evolving Peruvian Connection into a lifestyle brand amidst the pandemic
January 27, 2021
Luxury labels fail to truly engage social followers during digital fashion weeks: Fashionbi
September 9, 2020
Global counterfeiting expected to reach $2.8 trillion by 2022: report
August 20, 2020

Sourcing, business outlook for fashion shook up
August 7, 2020
French luxury brands draw growing online interest in SE Asia: study
August 6, 2020
Fashion ad spend down, with some bright spots: report
July 31, 2020

Fashion must radically reduce its contribution to biodiversity loss
July 28, 2020
Luxury brands must deliver purpose in post-pandemic world
July 17, 2020
Hermès silk scarves see 68pc increase in orders: Vestiaire Collective report
July 16, 2020

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MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now