American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Consumer electronics

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Luxury brands must deliver purpose in post-pandemic world
July 17, 2020
Apple: The first hope-based company
September 12, 2019
Ownership is dead. Long live usership
July 19, 2019

67pc of affluents now associate luxury with innovation
December 5, 2017
Smartwatches have promising future: Connected Intelligence
August 21, 2017
Mobile can tie together multiple digital retail experiences: Forrester
June 12, 2017

Mobile and TV-connected devices account for 75pc of all video views
April 26, 2017
Luxury brands must adapt as voice search grows in popularity: report
March 21, 2017
6 trends from CES 2017 for marketers
January 12, 2017

Apple corrals upscale consumers’ desire with iPhone 7 launch: report
October 24, 2016
Will smartwatches, 3D printing save struggling Swiss watch industry?
October 3, 2016
67pc of shoppers visit stores to supplement mobile research: report
September 22, 2016

How brands can conquer Apple Watch retailing via coupons, loyalty
June 13, 2016
Mcommerce sales on iPhone catch up to iPad for first time: report
April 18, 2016
73pc of smart home owners use voice control, increasing app utility: report
March 24, 2016

Android Pay, Apple Pay reach parity as mobile pay adoption grows: report
February 8, 2016
Shoppers are adopting digital wallets at a rapid pace: Citi
January 27, 2016
True omnichannel shopping experiences still years away: BRP
January 20, 2016

Smartphone sales increase 53pc to bypass tablets: Forrester, Shop.org
January 12, 2016
Half of online shoppers unsure how to guard against counterfeits: report
December 8, 2015
European brands turn to South Africa, Nigeria for expansion: CBRE
December 3, 2015

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now