American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Pandemic affects near-term supply and long-term design of housing worldwide
September 16, 2020
Most US consumers remain unsettled over economy, visiting public spaces and returning to workplace amidst pandemic: IBM
July 28, 2020
How marketing will have to change in a homebody, digital economy
July 21, 2020

Winning back the luxury consumer
July 20, 2020
NRF, absent of White House enthusiasm, calls on US retailers to create nationwide mask policy
July 15, 2020
The pandemic recession demands a digital response
July 2, 2020

How fashion brands’ new creative direction is affecting content production
June 30, 2020
Legal landmines that brands may face as COVID-19 restrictions are lifted in US
June 19, 2020
5 laws of post-pandemic financial recovery
June 18, 2020

Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
June 16, 2020
China’s inward turn may cost Western luxury brands overseas
June 16, 2020
Alternative options for US consultants and small brands not eligible for PPP or EIDL funding
June 12, 2020

Will sustainability thrive in the midst of the COVID-19 coronavirus?
June 9, 2020
3 steps brands can take to boost bottom line by creating behavior change
June 5, 2020
Remote storytelling: Real-time persuasion in a virtual setting
June 5, 2020

Post-work shopping may suffer once stores reopen with fewer office-goers
June 4, 2020
6 ways how consumer goods and services will transform post-pandemic
June 4, 2020
McKinsey to business: Reconstruct for future, not solve for past
June 1, 2020

4 trends in luxury accelerated by the pandemic
May 22, 2020
Evolution of the virtual e-vent in fashion and retail
May 22, 2020
Shortening the recovery time for luxury retail: Re-boarding the workforce
May 21, 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now