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The CMO must establish control that extends beyond marketing, because you simply cannot build, express, sell, communicate, connect or service today’s brands without continuity in the budget or authority.

In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.

With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.

Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.

The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact.

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices.

The legacy men’s brand is making smarter decisions about where to open stores, and remain competitive in a challenging retail market.

Cosmetics giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

Credit card, direct deposit, check, cash, e-pay – making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences.

Behaving like a direct-to-consumer brands can effectively engage audiences, build trust and personalize the customer experience.

Recently I had a leisurely lunch with friend who, like me, focuses on luxury, affluence and wealth.

In an exclusive interview, Clinique La Prairie chief executive Simone Gibertoni talks through his long-term vision and expansion plans for the award-winning medical spa and on why luxury experiences in the health and wellness industry are booming.

For luxury marketers sitting on the fence whether to sell their products on Amazon, here is a sobering take on the platform’s impact on retail.

Together, they brought in total revenues of more than $275 billion in 2018. They are successful businesses and successful brands.

Logo design and the company’s overall visual design have become more challenging as the marketplace has expanded and communication amplified globally.

Per a recent report, more than 300 international brands are planning to open stores in India by 2020, which is a clear indication of the strong belief in the Indian luxury market’s potential.