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Many marketers have come out describing this time of crisis as a “tightrope” for brands: those who engage with the crisis risk being seen as disingenuous, and those that continue with commercial activity risk being perceived as tactless.
Consumers collect all sorts of odds and ends on their travel. But the founder and joint CEO of creative communications agency Exposure has spent 39 years on a particular interest: collecting “Do Not Disturb” signs from hotels and resorts he has visited on his travels globally.
With most trade shows and other industry gatherings canceled at least through mid-year because of the COVID-19 pandemic, how can you keep your 2020 marketing plans relevant and thriving?
While luxury brands grapple with how business can rebound, they should consider a multitude of ways to democratize and knock down the barriers to entry.
Fear is serving as a crippling agent to some, while others choose to see possibilities.
Tough times bring out the best in most human beings and institutions. For luxury marketers preparing to reignite their businesses post-pandemic, it is key to stay adaptable, agile and sustainable during the next several weeks and months
As we are all dealing with the effects of COVID-19 on our lives, I want to share the main highlights of the Coronavirus Aid, Relief and Economic Security (CARES) Act and how to protect yourself and your family.
Content discoverability is the second-most important digital transformation focus of publishers.
Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.
All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.
As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?
Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.
Discussing debt, spending habits, income – in essence, all things money-related – will go a long way toward preventing problems and arguments and unpleasant surprises in the future.
As the coronavirus outbreak continues to develop, now is the time for manufacturers to develop and execute an effective supply chain response plan to mitigate their risk and prepare for how they will address any interruption to either their operations or those of a critical supplier.
As the beauty industry becomes more inclusive and expansive, upscale beauty brands are using the way they handle customer relationships and interactions as a top differentiator.
Whether or not industry practitioners agree with Google’s plan for cookie blocking, this is the inevitable future of marketing.
Marketers primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets and, of course, profits.
The initial delight around a curated advertising experience has been met with recent blowback around data privacy.
By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.
The demand for convenience is changing the behavioral patterns of consumers. What should brands and retailers do?
How do you stay in good financial health when your vendors are enormous companies that do everything slowly – including buy your products and pay the bills?