American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Legal and privacy

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Unionization’s impact on fashion
October 14, 2022
Bridalwear battle, in era of social media, is cautionary tale for self-named brands
October 12, 2022
5 digital innovations changing luxury’s future
July 19, 2022

Another Louboutin vs. Amazon referral faces off in EU court
June 9, 2022
Looming choice: MOVID or NOVID?
May 20, 2022
New York fashion model, creative agencies on hook for higher licensing, pay?
April 20, 2022

High evidentiary bar needed for trade dress protection
March 27, 2022
Convergence of luxury and anti-money laundering
March 14, 2022
Will brands incur admin, financial burdens of work-from-home trend?
February 27, 2022

Brands herald 2022 with new tech and legal strategies
January 5, 2022
Of customizers and counterfeits: How genuine customized Nike sneakers can become counterfeits
September 30, 2021
Typography firm’s legal woes shows problems of protecting creations without IP rights
September 19, 2021

Posting photos to Instagram without a license leads to legal woes for brand
August 1, 2021
The future of privacy with Apple’s iOS 14 updates
April 19, 2021
Trade secrets: What fashion and luxury goods companies need to know
February 16, 2021

As luxury adapts to pandemic, mind the legal challenges ahead
January 3, 2021
Employee productivity improved during remote work: BCG
August 11, 2020
Legal landmines that brands may face as COVID-19 restrictions are lifted in US
June 19, 2020

ANA, largest trade body for US advertisers, opposes Trump executive order treating social media companies as publishers
June 3, 2020
US advertiser lobby ANA drafts media buyer’s guide for picking data providers
May 11, 2020
Implications for the fashion, apparel and beauty industries due to the coronavirus
April 14, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now