American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

Young Chinese consumers optimistic about future
May 30, 2023
Strategy behind Amazon’s $10 offer to pick up orders in-store
May 30, 2023
Asia’s embrace of luxury products, experiences
May 26, 2023

Luxury set to buck the frugal trend
May 26, 2023
The niche world of ultra-luxury brands
May 25, 2023
AI-powered chatbots will boost fashion CX
May 25, 2023

Adding luxury luster to jewelry ecommerce
May 24, 2023
Switching from Universal Analytics to Google Analytics 4
May 22, 2023
7 luxury myths killing brand performance
May 12, 2023

Are luxury ‘superfakes’ really a threat?
May 12, 2023
Lessons from Ulta Beauty: My experience merging creative with strategy
May 11, 2023
Acknowledge Indian craftsmanship in fashion
April 25, 2023

Online marketplaces prep for new transparency law
April 4, 2023
5 rental market trends to watch
April 3, 2023
Marketers and the banking business
April 3, 2023

5 reasons why the US will dodge a housing market crash soon
March 24, 2023
An influencer strategy for Chinese revenge buying
March 23, 2023
How to own your market
March 22, 2023

Impact of Silicon Valley Bank’s collapse on startup lending
March 21, 2023
How upcoming labor law changes could affect retailers
March 9, 2023
Fashion’s push into jewelry ushers new era
March 7, 2023

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now