American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

Managing an ecommerce pivot during an economic crisis
November 30, 2020
Connections redefined: What authenticity really means
November 24, 2020
7 trends to watch in luxury influencer marketing in 2021
November 23, 2020

How print can help luxury brands connect with digital consumers
November 19, 2020
Why HENRYs still should be a key target for luxury brands
November 17, 2020
5 steps to designing and implementing a client win-back program
November 16, 2020

How marketers can gain from AI chatbots
November 12, 2020
10 insensitive words you need to stop using right now
November 6, 2020
How the design industry is adopting the luxury business model
November 5, 2020

What to expect on Singles’ Day 2020
November 3, 2020
Essential email marketing tips for luxury brands
November 2, 2020
Connecting with customers where they are during challenging times
October 14, 2020

Dutch court allows Nike to ban sales on Amazon
October 12, 2020
How email helps emerging luxury labels to outperform legacy brands
October 8, 2020
How should a true CRM program work?
September 30, 2020

Chanel taught me everything I need to know about luxury
September 23, 2020
Introducing Luxury Women to Watch 2021
September 23, 2020
3 digital strategies to improve your luxury brand’s ecommerce performance
September 22, 2020

Entering a new era of luxury marketing
September 21, 2020
Personalization: The key to competing with Amazon Luxury
September 18, 2020
Macy’s plans for Bloomingdale’s: Reclaim luxury leadership
September 16, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now