American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

5 digital innovations changing luxury’s future
July 19, 2022
Another Louboutin vs. Amazon referral faces off in EU court
June 9, 2022
Looming choice: MOVID or NOVID?
May 20, 2022

Embracing installment plans, incrementality and in-store sales attribution
April 21, 2022
New York fashion model, creative agencies on hook for higher licensing, pay?
April 20, 2022
Metaverse opens new universe for brands
April 11, 2022

High evidentiary bar needed for trade dress protection
March 27, 2022
Convergence of luxury and anti-money laundering
March 14, 2022
Will brands incur admin, financial burdens of work-from-home trend?
February 27, 2022

What luxury customers want from bricks-and-mortar retail
January 28, 2022
Brands must bridge the digital-physical divide
January 25, 2022
Time for luxury brands to open their metaverse flagship store
January 24, 2022

Tighter returns policies, packaging as storefront to define Retail 2022
January 23, 2022
Retail will retain pricing power in 2022
January 16, 2022
2022: The luxury phoenix moment
January 9, 2022

7 trends that will make or break your client relationships
January 6, 2022
Brands herald 2022 with new tech and legal strategies
January 5, 2022
4 critical elements to improve digital branding efforts
January 4, 2022

4 mistakes ecommerce marketers make when measuring return on ad spend
January 3, 2022
What will successful ecommerce marketing look like in 2022?
December 29, 2021
Indian consumers shifting from status signaling to self-transcendence
December 27, 2021

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now