American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

How Google’s new algorithm could kill your business
September 20, 2021
Typography firm’s legal woes shows problems of protecting creations without IP rights
September 19, 2021
What is the real value of NFTs for luxury brands?
September 5, 2021

Creating the sound of luxury
August 9, 2021
Posting photos to Instagram without a license leads to legal woes for brand
August 1, 2021
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 27, 2021

The knotty relationship between luxury and CSR
June 7, 2021
How brands can win over Gen Z and millennial shoppers
May 20, 2021
Breaking the chain of gender inequality
May 14, 2021

How brands can use data to make digital experiences more human
April 29, 2021
How to produce effective digital content
April 28, 2021
Touchless clienteling powers an elevated store experience
April 27, 2021

Challenges and opportunities that deliverable-based pricing represents to marketing
April 26, 2021
How to use TikTok for influencer marketing campaigns
April 20, 2021
The future of privacy with Apple’s iOS 14 updates
April 19, 2021

Why luxury brand hate matters
April 15, 2021
In-car tech experience should match iPhone’s: Edenspiekermann CEO
April 13, 2021
Meeting changed customer engagement expectations
April 11, 2021

Reinventing market research in the era of consumer data empowerment
April 8, 2021
How luxury brands will leverage digital to deepen the VIP experience
March 8, 2021
Fashion and luxury’s future tied to technology innovations
March 3, 2021

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now