American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Software and technology

  • No categories
Time for luxury to adopt blockchain
December 6, 2018
IoT poised to revolutionize how retailers shape store experiences
November 5, 2018
Forward-thinking luxury brands need to integrate blockchain: Fashionbi
October 26, 2018

Social and search holiday advertising: Boom or bust?
October 26, 2018
Shopping experiences must be personalized across channels: BRP
October 25, 2018
Consumers still crave human connections amid AI adoption
October 19, 2018

Mobile shopping and in-app sales on the rise: Criteo
September 21, 2018
How artificial intelligence is changing digital marketing
August 13, 2018
Luxury brands cannot ignore voice commerce
July 23, 2018

Does luxury’s response to digital create meaningful connections?
July 5, 2018
Luxury must marry old-world service with new technology
June 26, 2018
Verizon, AT&T attempt to head off private data scandal on lines of Facebook
June 21, 2018

Technology drives photography across ecommerce
June 19, 2018
4 new Facebook Live features that are game-changing for marketers
June 11, 2018
Technology can enhance a luxury brand’s luster
June 7, 2018

Ecommerce poised to pick up as retail tech adoption grows
June 4, 2018
Analyzing shrinkage and theft in bricks-and-mortar stores
May 21, 2018
Tech trends that will define luxury
May 8, 2018

Measuring personalization: Moving beyond campaign-centric metrics
May 7, 2018
Dior has fastest-loading mobile, desktop sites in luxury in past 6 months
April 30, 2018
Ecommerce strategizing around data, personalization and omnichannel
April 4, 2018

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now