American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Software and technology

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How to navigate ChatGPT’s disruptive innovation
February 17, 2023
How Google’s new algorithm could kill your business
September 20, 2021
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 27, 2021

Breaking the chain of gender inequality
May 14, 2021
Touchless clienteling powers an elevated store experience
April 27, 2021
In-car tech experience should match iPhone’s: Edenspiekermann CEO
April 13, 2021

Evaluating the viability of AI in the workplace
December 15, 2020
How marketers can gain from AI chatbots
November 12, 2020
Automation is key beneficiary of COVID-19 changes: Frost & Sullivan
September 30, 2020

The pandemic recession demands a digital response
July 2, 2020
6 ways how consumer goods and services will transform post-pandemic
June 4, 2020
Embrace the craftsmanship behind digital
April 28, 2020

7 ways to use AI to boost your sales
April 23, 2020
Affluent are early tech adopters: YouGov
October 17, 2019
Consumers increasingly turning to AI assistants for product advice, customer service
September 17, 2019

How Gucci and Chanel are going mobile to enhance customer experience
July 12, 2019
Marketers not yet leveraging AI to full potential: Forrester
May 9, 2019
Travelers more interested in mobile apps than in-room devices: report
April 17, 2019

Traditional watch brands dominated by Apple, Samsung in smartwatches
February 19, 2019
Time for luxury to adopt blockchain
December 6, 2018
IoT poised to revolutionize how retailers shape store experiences
November 5, 2018

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now