American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Legal and privacy

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Legal landmines that brands may face as COVID-19 restrictions are lifted in US
June 19, 2020
ANA, largest trade body for US advertisers, opposes Trump executive order treating social media companies as publishers
June 3, 2020
US advertiser lobby ANA drafts media buyer’s guide for picking data providers
May 11, 2020

Implications for the fashion, apparel and beauty industries due to the coronavirus
April 14, 2020
Managing the commercial impact of the coronavirus: An effective supply chain response plan
March 2, 2020
Brands face difficulty keeping in-house agency energized
July 17, 2019

Consumers expect high return for personal data: A.T. Kearney
June 27, 2019
FTC enforcement highlights compliance with Consumer Review Fairness Act
June 21, 2019
Kawhi Leonard/Nike lawsuit: Key to know who owns IP rights upfront
June 6, 2019

Must-know basics of copyright law for the luxury business
May 30, 2019
Year of GDPR: Looking back and to the future
May 29, 2019
Balenciaga sued by car-freshener maker for allegedly copying $3 pine tree design
November 27, 2018

Most common misconceptions about GDPR and data processing
October 23, 2018
Adidas called out for fraud on the Trademark Office in Reebok’s RBK case
October 22, 2018
US tariffs on China may adversely affect fashion business
September 20, 2018

New York souvenir company sues Balenciaga for alleged copyright infringement
September 5, 2018
U.S. marketing trade groups oppose Census question
August 9, 2018
What loyalty programs look like in a post-GDPR world
August 3, 2018

China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
July 10, 2018
For luxury brand valuations, name is everything
June 1, 2018
Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
May 18, 2018

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now