American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Legal and privacy

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Adidas called out for fraud on the Trademark Office in Reebok’s RBK case
October 22, 2018
US tariffs on China may adversely affect fashion business
September 20, 2018
New York souvenir company sues Balenciaga for alleged copyright infringement
September 5, 2018

U.S. marketing trade groups oppose Census question
August 9, 2018
What loyalty programs look like in a post-GDPR world
August 3, 2018
China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
July 10, 2018

For luxury brand valuations, name is everything
June 1, 2018
Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
May 18, 2018
Do not slow digital’s growth
April 23, 2018

Chanel lawsuit: When can another marketer use Chanel’s brand?
April 18, 2018
Steve Madden copyright tiff with Cult Gaia over handbag design has luxury ramifications
March 30, 2018
GDPR’s impact on US retailers and consumers
March 29, 2018

Court allows Forever 21’s second amended complaint against Gucci to proceed
February 22, 2018
GDPR and EU Data Protection: Challenges for retailers
February 21, 2018
Are you a trademark bully? How to avoid being and being labeled as one
January 30, 2018

Louis Vuitton win against LVL XIII highlights fashion startup challenges in protecting designs
January 9, 2018
Association of National Advertisers set for new legislative challenges
January 8, 2018
Retailers must eye consumer privacy with secure payment methods
January 4, 2018

Impact of GDPR on luxury brands
December 13, 2017
Forever 21’s amended complaint against Gucci highlights need for vigilant enforcement to maintain trademark rights
December 6, 2017
How behavioral authentication can reduce fraud during the holidays
November 28, 2017

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now