American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Legal and privacy

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China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
July 10, 2018
For luxury brand valuations, name is everything
June 1, 2018
Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
May 18, 2018

Do not slow digital’s growth
April 23, 2018
Chanel lawsuit: When can another marketer use Chanel’s brand?
April 18, 2018
Steve Madden copyright tiff with Cult Gaia over handbag design has luxury ramifications
March 30, 2018

GDPR’s impact on US retailers and consumers
March 29, 2018
Court allows Forever 21’s second amended complaint against Gucci to proceed
February 22, 2018
GDPR and EU Data Protection: Challenges for retailers
February 21, 2018

Are you a trademark bully? How to avoid being and being labeled as one
January 30, 2018
Louis Vuitton win against LVL XIII highlights fashion startup challenges in protecting designs
January 9, 2018
Association of National Advertisers set for new legislative challenges
January 8, 2018

Retailers must eye consumer privacy with secure payment methods
January 4, 2018
Impact of GDPR on luxury brands
December 13, 2017
Forever 21’s amended complaint against Gucci highlights need for vigilant enforcement to maintain trademark rights
December 6, 2017

How behavioral authentication can reduce fraud during the holidays
November 28, 2017
Knockoffs: Implementing an effective and cost-efficient enforcement strategy
November 14, 2017
How brands and influence marketers can avoid trouble with the FTC
November 8, 2017

Knockoffs: Securing the IP foundation on trademarks, trade dress, copyright and design patents
October 5, 2017
Gucci infringement case against Forever 21 shows limits of trademark rights
August 21, 2017
3 takeaways from the Tiffany verdict against Costco in misuse of marks
August 17, 2017

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now