American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Jewelry

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Instagram is influencing bridal market trends
March 28, 2019
Chinese KOLs generate more than 23M impressions at SIHH
March 25, 2019
High-end watchmakers leaving untapped omnichannel opportunities
March 22, 2019

Smartwatches driving timepiece growth in US
March 20, 2019
Cartier, Tiffany among most digitally savvy legacy jewelers
February 21, 2019
Traditional watch brands dominated by Apple, Samsung in smartwatches
February 19, 2019

Lab-grown diamonds disrupt bridal market with competitive pricing
February 1, 2019
Diamond industry likely to follow strong 2017 with further growth
December 6, 2018
Content, consumer listening key to driving brand passion
October 25, 2018

For luxury brands, holistic sustainability means more than “going green”
October 15, 2018
Millennials, Gen Z are future of the diamond industry: De Beers
September 14, 2018
Luxury brands pick risky celebrity ambassadors
August 10, 2018

Millennial women’s shopping habits lean towards self-purchasing
August 8, 2018
Consumers falsely confident in ability to spot fake watches online
July 6, 2018
De Beers’ lab-grown diamonds: Response to demand or move to dominate the market?
June 6, 2018

How luxury brands should approach their Britishness
May 30, 2018
As high-end products on auction rise, Rolex dominates brand searches
May 30, 2018
Satta Matturi eyes gap in African-themed jewelry market
May 25, 2018

Most consumers do not view lab-grown diamonds as interchangeable with real thing: report
May 24, 2018
Digital driving majority of luxury ad spend growth
May 16, 2018
Luxury stocks show improvement as positive results pour in
May 14, 2018

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now