American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Fragrance and personal care

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Pop idol alliances key for beauty engagement in China: Gartner L2
March 1, 2019
Fragrance sector sees gifting turnaround in 2018
December 17, 2018
Luxury brands need to capitalize on growth in men’s makeup
December 4, 2018

Facebook exec on how to tap mobile in beauty care
November 14, 2018
Muslim consumers growing spend on lifestyle categories
November 6, 2018
Beauty facing omnichannel opportunity as shoppers blend in-store, online
October 25, 2018

Influencer mentions do not necessarily mean engagement in skincare: report
October 3, 2018
Beauty industry booming, but evolving: Fashionbi
September 25, 2018
Health, personalization will be most important in 2018 beauty launches: report
July 30, 2018

85pc of beauty marketing centered on social media
July 25, 2018
Consumers seek cosmetics with added skincare perks
July 17, 2018
Instagram overtakes YouTube as top influencer channel for beauty
June 13, 2018

Pink bottles, sweet scents top fragrance trends for 2018: report
May 23, 2018
Digital driving majority of luxury ad spend growth
May 16, 2018
Sustainability, Asian markets to drive global cosmetics sales: report
April 18, 2018

Beauty brands face balancing act on animal testing
April 2, 2018
Digital efforts, China bolstered Estée Lauder’s sales growth last year
March 15, 2018
Luxury cannot afford to ignore consumers of color
February 27, 2018

Fragrance ad spend drops from holiday season to Valentine’s Day
February 16, 2018
Independent beauty brand sales grew 43pc last year, blowing past big names
November 17, 2017
Complexion merchandising calls for diversity, guided selling
November 6, 2017

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now