American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Retail

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Hermès silk scarves see 68pc increase in orders: Vestiaire Collective report
July 16, 2020
Asian affluent consumers’ mindset post-pandemic
July 13, 2020
US luxury is well positioned to recover post-crisis: Coresight
July 8, 2020

Agility Research to present Zoom webinar on how COVID-19 has changed luxury in Asia
June 30, 2020
The pandemic accelerates retailers’ need for digital operations
June 24, 2020
Lexus and Sephora lead among luxury brands on Forrester’s CX report
June 22, 2020

Pre-owned fashion items loom large in US, UK and China wardrobes
June 18, 2020
What luxury brands can learn from the beauty industry’s ecommerce boom
June 18, 2020
Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
June 16, 2020

China’s inward turn may cost Western luxury brands overseas
June 16, 2020
Brands should incentivize consumers to go green
June 11, 2020
BMW earns high brand intimacy, as luxury shows lackluster performance overall: report
June 10, 2020

Retail real estate will drop this year, but outlook positive for 2021
June 9, 2020
6 ways how consumer goods and services will transform post-pandemic
June 4, 2020
McKinsey to business: Reconstruct for future, not solve for past
June 1, 2020

South Korea is bright spot for luxury in 2020
May 29, 2020
All eyes on China for luxury’s recovery, but no guarantees of future success
May 29, 2020
Evolution of the virtual e-vent in fashion and retail
May 22, 2020

Shortening the recovery time for luxury retail: Re-boarding the workforce
May 21, 2020
Luxury industry set to decline by 18 percent this year due to COVID-19: Euromonitor
May 18, 2020
Online marketplaces drive ecommerce, mcommerce growth in France
May 15, 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now