American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Retail

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China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers
August 13, 2020
How consumer spending fared so far through 2020
August 12, 2020
Retailers should focus on fulfillment, personalization this holiday season
August 11, 2020

Hear eBay, Saks, Alibaba, Facebook, BCG, Forrester, McCann, Bentley and Harrods at Future of Luxury eConference Sept. 23-24
August 11, 2020
Contactless payments more common due to COVID concerns
August 7, 2020
NRF shares concerns over economic recovery as COVID spreads
August 3, 2020

Preference for online shopping will continue through holidays: survey
August 3, 2020
Streetwear dominates Lyst Index as COVID changes consumer habits
July 29, 2020
Most US consumers remain unsettled over economy, visiting public spaces and returning to workplace amidst pandemic: IBM
July 28, 2020

Led by Gen Z, Richemont’s sustainability projects focus on climate change
July 23, 2020
Hermès silk scarves see 68pc increase in orders: Vestiaire Collective report
July 16, 2020
Asian affluent consumers’ mindset post-pandemic
July 13, 2020

US luxury is well positioned to recover post-crisis: Coresight
July 8, 2020
Agility Research to present Zoom webinar on how COVID-19 has changed luxury in Asia
June 30, 2020
The pandemic accelerates retailers’ need for digital operations
June 24, 2020

Lexus and Sephora lead among luxury brands on Forrester’s CX report
June 22, 2020
Pre-owned fashion items loom large in US, UK and China wardrobes
June 18, 2020
What luxury brands can learn from the beauty industry’s ecommerce boom
June 18, 2020

Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
June 16, 2020
China’s inward turn may cost Western luxury brands overseas
June 16, 2020
Brands should incentivize consumers to go green
June 11, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now