American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Research

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Affluents in Asia looking to reward themselves post-COVID: Agility
September 25, 2020
US versus China: The affluent consumer’s mindset post COVID-19
September 24, 2020
Luxury recovery in China likely to determine industry trajectory in coming years
September 24, 2020

One in four high-net-worth individuals expect their wealth to decrease temporarily
September 23, 2020
Changing behaviors, priorities could usher in new luxury consumers post-COVID
September 23, 2020
Gold mining companies focus on economic, environmental issues with CSR projects
September 23, 2020

Generational differences persist among holiday shoppers: report
September 21, 2020
Instagram Stories now key to influencer marketing: survey
September 17, 2020
Holiday retail sales could diverge based on consumer confidence: Deloitte
September 17, 2020

Competitive market and changing buyer demands shrink housing supply
September 17, 2020
Pandemic affects near-term supply and long-term design of housing worldwide
September 16, 2020
Efficiency, empathy essential for brands to meet CX expectations
September 14, 2020

Which changes in consumer behavior will persist after lockdown?
September 11, 2020
Luxury labels fail to truly engage social followers during digital fashion weeks: Fashionbi
September 9, 2020
Pandemic will not slow down mobile ad growth: Forrester
September 8, 2020

Beauty buyers expect more inclusivity, omnichannel services post-pandemic
September 4, 2020
Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester
September 3, 2020
Cultural awareness crucial for brands to reach affluent Black travelers
September 2, 2020

Shoppers returning to stores, but limiting time and spending
September 2, 2020
75pc of consumers unlikely to share branded hashtag: study
September 1, 2020
Luxury brands should focus on digital to survive slowdown: Forrester
August 28, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now