American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

What will successful ecommerce marketing look like in 2022?
December 29, 2021
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 27, 2021
How to produce effective digital content
April 28, 2021

Challenges and opportunities that deliverable-based pricing represents to marketing
April 26, 2021
FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
November 15, 2020
British luxury brands look to overhaul UK policies as pandemic woes deepen
October 15, 2020

Despite weariness about in-store shopping, consumers ready to spend this holiday season
October 14, 2020
With Amazon Prime Day, the 2020 holiday season is officially here
October 12, 2020
With Amazon Prime Day, the 2020 holiday season is officially here
October 12, 2020

Retailers expanding pickup options, facing staff shortages this holiday season: report
October 9, 2020
2021: What are the Asian wealthy focusing on?
October 9, 2020
Wealth of world’s richest takes hit amid pandemic: Wealth-X
October 8, 2020

Billionaire wealth up, as tech, healthcare sectors thrive during pandemic
October 7, 2020
Luxury stocks end September on a high note, but is trouble ahead?
October 7, 2020
Luxury brands have wealth of opportunities as UHNWI successfully manage crisis
October 6, 2020

Key takeaways from the 2020 BCG x Tencent Digital Luxury Report
October 5, 2020
Omnichannel is still the future of consumer buying: Forrester
October 2, 2020
Hermès handbags continue to dominate secondhand market: Rebag
October 2, 2020

Up, down or flat: Experts punt on several luxury sectors’ year-ahead outlook
October 1, 2020
Real estate trends do not spell the end of cities after lockdowns: Knight Frank
October 1, 2020
Automation is key beneficiary of COVID-19 changes: Frost & Sullivan
September 30, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now