American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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73pc of smart home owners use voice control, increasing app utility: report
March 24, 2016
True omnichannel shopping experiences still years away: BRP
January 20, 2016
75pc of successful Instagram posts show product within environmental context
November 25, 2015

Luxury exceeds $1T mark due to art, auto and travel sectors: Bain
October 30, 2015
Brands must consider consumer preferences during holidays
September 17, 2015
Evolving retail expectations require enhanced experiences in-store: report
July 2, 2015

Luxury furniture market experiencing 4.1pc growth: report
June 19, 2015
Luxury brands ignoring 2.6B consumers online: report
June 16, 2015
ROI of events exceeds all other marketing initiatives: report
July 17, 2014

Millennials value heritage more than Gen X’ers: study
April 29, 2014
Holiday spending expectations exceeded by 24pc: report
April 21, 2014
Young affluents provide the best growth potential: study
March 14, 2014

Number of luxury consumers to reach 440 million by 2020: BCG
February 3, 2014
The global retail store is dead, claims BCG
January 31, 2014
L2 Think Tank is 2013 Luxury Researcher of the Year
December 27, 2013

60pc of millennials plan to increase purchasing in fashion: American Express, Harrison Group
July 31, 2013
80pc affluent spenders now on lower-income end: report
May 31, 2012
US, Chinese consumers fuel British luxury rebound
June 20, 2011

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now