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Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.
All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.
As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?
Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.
Discussing debt, spending habits, income – in essence, all things money-related – will go a long way toward preventing problems and arguments and unpleasant surprises in the future.
As the coronavirus outbreak continues to develop, now is the time for manufacturers to develop and execute an effective supply chain response plan to mitigate their risk and prepare for how they will address any interruption to either their operations or those of a critical supplier.
As the beauty industry becomes more inclusive and expansive, upscale beauty brands are using the way they handle customer relationships and interactions as a top differentiator.
Whether or not industry practitioners agree with Google’s plan for cookie blocking, this is the inevitable future of marketing.
Marketers primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets and, of course, profits.
The initial delight around a curated advertising experience has been met with recent blowback around data privacy.
By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.
The demand for convenience is changing the behavioral patterns of consumers. What should brands and retailers do?
How do you stay in good financial health when your vendors are enormous companies that do everything slowly – including buy your products and pay the bills?
The CMO must establish control that extends beyond marketing, because you simply cannot build, express, sell, communicate, connect or service today’s brands without continuity in the budget or authority.
In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.
With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.
It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.
There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.
After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.
Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.
Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.