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8 tips from CMOs to keep your business healthy in this challenging time
March 24, 2020 By

Forty-five chief marketing officers pool their wisdom to help marketers adapt to a virtual business environment and keep their brands running.

Press ahead with digital transformation as pandemic births connected customer
March 24, 2020 By

All businesses need to immediately invest in quick digital wins and leverage this situation to learn quickly versus pull back and wait.

How to inoculate your business against an economic slowdown with high-leverage marketing
March 20, 2020 By

As the COVID-19 virus spreads and causes economic disruptions and unintended consequences in almost every industry, what marketing programs could you implement with little investment, short time-to-market, and an ability to generate additional revenue?

Launching a mobile app successfully
March 13, 2020 By

Marketing a new app can be a daunting task. There are the obvious channels such as mobile banners and pay-per-install social ads, but the costs can be prohibitive.

5 tips to help you have the “money talk” with your partner
March 12, 2020 By

Discussing debt, spending habits, income – in essence, all things money-related – will go a long way toward preventing problems and arguments and unpleasant surprises in the future.

Managing the commercial impact of the coronavirus: An effective supply chain response plan
March 2, 2020 By

As the coronavirus outbreak continues to develop, now is the time for manufacturers to develop and execute an effective supply chain response plan to mitigate their risk and prepare for how they will address any interruption to either their operations or those of a critical supplier.

Shift in customer service can help beauty brands tackle scrum
February 25, 2020 By

As the beauty industry becomes more inclusive and expansive, upscale beauty brands are using the way they handle customer relationships and interactions as a top differentiator.

How marketers can prepare for Google ending third-party cookies on its Chrome browser
February 21, 2020 By

Whether or not industry practitioners agree with Google’s plan for cookie blocking, this is the inevitable future of marketing.

3 ways to use predictive analytics at your company
February 20, 2020 By

Marketers primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets and, of course, profits.

Marketers should look beyond just data
January 24, 2020 By

The initial delight around a curated advertising experience has been met with recent blowback around data privacy.

3 things that brands must expect from their marketing and agency partner
December 27, 2019 By

By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.

Delivering experience as retail convenience becomes an expectation
December 23, 2019 By

The demand for convenience is changing the behavioral patterns of consumers. What should brands and retailers do?

How to keep cash flow stable when customer orders are few and far between
December 12, 2019 By

How do you stay in good financial health when your vendors are enormous companies that do everything slowly – including buy your products and pay the bills?

Forrester Research: 2020 marketing trends
December 6, 2019 By

The CMO must establish control that extends beyond marketing, because you simply cannot build, express, sell, communicate, connect or service today’s brands without continuity in the budget or authority.

Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
October 17, 2019 By

In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.

How the evolution of Fashion Week has affected photographers
October 16, 2019 By

With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.

Revenue operations and the CMO: Game changer or game over?
October 7, 2019 By

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

How innovative beauty brands attract Gen Z consumers
October 3, 2019 By

There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.

4 trends turning the streaming business on its ear
October 2, 2019 By

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Rebranding can revive your business
September 30, 2019 By

Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.

Personalization can work between retail merchandisers and vendor brands
September 25, 2019 By

Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.