American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Darwin Liu

mickey@napean.com

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FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
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In-car tech experience should match iPhone’s: Edenspiekermann CEO
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Q&A: Annie Hurlbut on how she is evolving Peruvian Connection into a lifestyle brand amidst the pandemic
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Bulgari supports historic preservation in new exhibit
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Loews streamlines digital, hybrid event offerings for corporate travelers
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Pandemic likely to lead to resurgence in luxury wellness travel
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Hugo Boss inspires efforts toward sustainability in new campaign
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October 16, 2020
NetJets takes further steps to improve carbon footprint
October 15, 2020

British luxury brands look to overhaul UK policies as pandemic woes deepen
October 15, 2020
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October 15, 2020
Connecting with customers where they are during challenging times
October 14, 2020

Despite weariness about in-store shopping, consumers ready to spend this holiday season
October 14, 2020
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October 14, 2020
Rolls-Royce reveals Young Designer Competition winners
October 13, 2020

Subscribe now: Full access to 90,000+ articles, reports, videos and images
October 13, 2020
With Amazon Prime Day, the 2020 holiday season is officially here
October 12, 2020
Subscribe now: Full access to 90,000+ articles, reports, videos and images
October 12, 2020

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now