American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Mickey Alam Khan

mickey@napean.com

Shopping habits, expectations evolve as consumers return to stores: Mood Media
October 23, 2022
Embracing installment plans, incrementality and in-store sales attribution
April 21, 2022
What will successful ecommerce marketing look like in 2022?
December 29, 2021

Introducing Luxury Women to Watch 2022
October 8, 2021
FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
May 10, 2021
Challenges and opportunities that deliverable-based pricing represents to marketing
April 26, 2021

In-car tech experience should match iPhone’s: Edenspiekermann CEO
April 13, 2021
Q&A: Annie Hurlbut on how she is evolving Peruvian Connection into a lifestyle brand amidst the pandemic
January 27, 2021
Bulgari supports historic preservation in new exhibit
October 16, 2020

Loews streamlines digital, hybrid event offerings for corporate travelers
October 16, 2020
Pandemic likely to lead to resurgence in luxury wellness travel
October 16, 2020
Hugo Boss inspires efforts toward sustainability in new campaign
October 16, 2020

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October 16, 2020
NetJets takes further steps to improve carbon footprint
October 15, 2020
British luxury brands look to overhaul UK policies as pandemic woes deepen
October 15, 2020

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October 15, 2020
Connecting with customers where they are during challenging times
October 14, 2020
Despite weariness about in-store shopping, consumers ready to spend this holiday season
October 14, 2020

Subscribe now: Full access to 90,000+ articles, reports, videos and images
October 14, 2020
Rolls-Royce reveals Young Designer Competition winners
October 13, 2020
Subscribe now: Full access to 90,000+ articles, reports, videos and images
October 13, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now