American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Jen King

jen@napean.com

Marketers should beware influencer “middle ground” to augment ROI
January 4, 2018
Passion, appreciation outranks potential profits for art collection, says UBS
December 7, 2017
67pc of affluents now associate luxury with innovation
December 5, 2017

Luxury needs to be redefined on millennials’ terms: McKinsey
November 16, 2017
Complexion merchandising calls for diversity, guided selling
November 6, 2017
Technology, connectedness has led to disruption at luxury product level
October 2, 2017

Travel sector must tout experiential offers as affluents up vacation spend, frequency
September 29, 2017
Could AI replace the financial advisor?
September 29, 2017
Online retailers scout luxury childrenswear due to sector boom
August 30, 2017

Chinese influencers have evolved from content creators to ecommerce vehicles
August 14, 2017
Licensing remains fiscally sound, despite some operations going in-house
August 4, 2017
UK, Chinese consumers’ luxury sentiment, behavior run parallel: RCR
August 2, 2017

Retail’s next frontier: Voice ordering via connected home assistants
July 17, 2017
As luxury appetite grows, 74pc of female Chinese HWNIs have self-gifted: survey
July 14, 2017
Middle East on track to become top retail, travel destination for discerning Chinese
June 22, 2017

Premium-priced eyewear is growing at twice the rate of category’s market: Fashionbi
June 20, 2017
Shifting attitudes toward material goods consumption see the “good life” redefined
May 24, 2017
Digital learning curve will sustain luxury’s boom in Middle East
May 22, 2017

Digital luxury’s strong performance, growth trajectory to spur investment
May 17, 2017
Social media, mobile-first ecosystem has spurred Chinese individualism
May 15, 2017
65pc of affluents in developing economies plan to spend more on luxury in 2017: YouGov
May 11, 2017

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now