American Marketer
 Ideas and insights for marketers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dianna Dilworth

dianna@napean.com

Luxury car customers are less satisfied than last year
August 26, 2020
Livestreaming commerce to reach $100B in China by 2023: Forrester
August 25, 2020
Global counterfeiting expected to reach $2.8 trillion by 2022: report
August 20, 2020

Focus on hospitality element vs. simply sanitation measures for travel to rebound
August 17, 2020
Personalized Web site, email experiences most likely to increase brand loyalty
August 12, 2020
Sourcing, business outlook for fashion shook up
August 7, 2020

Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
August 4, 2020
Consumer concern over data usage up as digital gains ground
July 24, 2020
4 shocks to hit current workforce strategy as CEOs face new urgency
July 22, 2020

44pc of consumers do not trust product sustainability claims
July 20, 2020
Luxury brands must deliver purpose in post-pandemic world
July 17, 2020
Media could have more important impact on luxury business: Launchmetrics
July 2, 2020

Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
July 1, 2020
Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
June 30, 2020
Instagram-active UHNWIs are re-engaging with travel and luxury goods
June 26, 2020

Affluent consumers expect pandemic to drag on: YouGov
June 25, 2020
Gartner outlines 10 data and analytics trends every marketer should know
June 23, 2020
Very-high-net-worth population grew 10pc last year
June 23, 2020

Lexus and Sephora lead among luxury brands on Forrester’s CX report
June 22, 2020
China’s inward turn may cost Western luxury brands overseas
June 16, 2020
Brand loyalty will not be the same as things reopen: Brandwatch
June 15, 2020

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now